Best Buy 2001 Annual Report Download - page 18

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Best Buy Co., Inc.
17
size (typically 46,000 square feet) accommodates a
broad assortment of movies, music, books, video games,
electronics, computer software, musical instruments and
novelty items.
These stores offer a number of specialty areas. For
example, the MP Kids section houses a play area for
children and a wide array of children’s movies, books and
educational toys. The Game Zone area allows customers
to try their hands at the latest video games and sell or
trade their used video games. M usical instruments, sheet
music and accessories are offered in the Jam Central area.
Media Play remains a well-recognized brand and a
profitable contributor to the Company’s bottom line.
Finally, we intend to continue to offer Replay, a million-
member customer loyalty program that supports all four
Musicland brands. W ith each purchase, members receive
points toward rewards of music, movies and entertainment.
Members also receive mailings with personalized sales
offers, access to special events and copies of Request
magazine, which features music and movie news.
Musicland
Approximately one out of every three DVD movies
sold in the nation is purchased in a Musicland or
Best Buy store.