Baskin Robbins 2013 Annual Report Download - page 3
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Franchisee profi tability continues to be very strong.
Dunkin’ Donuts restaurants opened in the U.S. last year exceeded all of our internal target metrics
by which we monitor the health of new store openings. As a matter of fact, across our U.S. system,
franchisees are, on average, generating the highest EBITDA dollars per store on record for traditional
Dunkin’ Donuts restaurants.
At the beginning of 2013, we began selling franchise agreements in California, and, because of strong
demand, were able to sell commitments for nearly 100 restaurants in less than twelve months.
All of California is now for sale, and we expect the first traditional restaurant to open there in 2015.
We also signed multi-store agreements in more than 20 other domestic markets.
Our strategy is to ensure
we have the most compelling
brand by offering differentiated
food and beverage products
at a great value, through
both limited time offerings
and permanent menu items.
We introduced more than 40 new products last year,
and our product pipeline is stronger than ever.