Barnes and Noble 2011 Annual Report Download - page 5

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Consider:
• Buyers of our NOOK devices, in eff ect walk around with a fully stocked
Barnes & Noble superstore in their pockets.
• Our Members with a NOOK device buy on average almost 50% more total units
from the company than they did before they owned a device.
• In addition, those Members buy a growing list of other types of content,
including e-magazines and apps, which represent almost all new revenue
streams for us, each of which is growing faster even than our book business.
• Our devices will soon have other features which will create additional revenue
streams.
• NOOK devices are also fl ying off the shelves at other great retail outlets outside
of Barnes & Noble, including: Best Buy, Walmart, Staples, Offi ceMax, and
Books-A-Million.
• Readers are fl ocking to our stores to browse for books they’d like to download, and
while there we have the opportunity to sell them books and other merchandise.
• Customers tell us they prefer to buy digital devices in our stores because of the
outstanding service and navigation we provide.
I realize it is tough for some to imagine Barnes & Noble to be anything other
than what it used to be. Then again, people do not always remember what
Barnes & Noble was before we introduced the book superstore concept and
changed the world of bookselling and publishing as a result. Implicit in what we
did then, and what we are determined to do now, is a spirit of entrepreneurism
combined with marketing know how, and a true passion for bookselling in all
its forms. Combine these attributes with one of the world’s most revered brand
names and what you see is what you get.
All we’ve done is go from being at it 7 days a week, to being at it 24/7 and we are
loving every minute of it.
Sincerely,
Chairman
2011 Annual Report 3