Bank of the West 2008 Annual Report Download - page 8

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6
PERSONAL BANKING
Personal banking relationships begin at Bank of the
West as we listen to our customers. Understanding their
needs and aspirations helps us to provide customers
with the right financial products and services.
Whether it is through personal contact at near-
ly 700 branch banking locations, through
online banking or by banking on the phone,
customers can choose a point of access to their
money or account information. Our branches
and ATMs are situated in convenient locations.
In 2008, we added branch locations in Arizona,
California, Idaho and Utah to better serve growing
communities.
Staying Close to Customers
Our friendly, knowledgeable bankers go the extra mile
to satisfy their customers the moment they walk into a
branch. “The branch here in Oregon City is like going
to visit family,says Charles William Ringler, a long-
time customer who moved from California to Oregon
and was pleased to find a branch in his new neighbor-
hood. He and his wife appreciated branch manager
Sherrie Henson sharing her tips for shopping, restau-
rants and entertainment with the newcomers. Local
knowledge about the communities we serve adds value
to personal banking relationships. That local know-
how is enhanced by our multilingual capabilities.
To meet the needs of the large Hispanic population,
Bank of the West has dozens of Spanish-speaking
bankers and provides consumer information in Spanish.
In the spring of 2008, new checking customers were
welcomed with a bilingual personal finance guide
¿Se Habla Dinero?
Our Pacific Rim Banking Division has more than
100 relationship bankers who conduct business in
Mandarin, Cantonese, Taiwanese, Japanese, Korean,
Vietnamese and English. Based in Southern California,
the division has 19 branches in California communities
with large Asian-American populations.
Jennifer Suzuki, Partner at the San Francisco law firm of Long & Levit LLP, has
had a private banking relationship with Bank of the West for several years.
“Bank of the West provides great personal service,” Suzuki says. “They are truly
client focused. Whenever I have a concern or need help with a financial matter,
they are very responsive.
Listening
Customer focused
Communication skills, local knowledge and the right
financial products make great banking relationships.
San Francisco attorney Jennifer Suzuki, left, with Bank of the West Private Banker Sheila Hammond.