Baker Hughes 2009 Annual Report Download - page 6
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Our research and development and technology centers,
including the Celle Technology Center (in Germany)
and Center for Technology and Innovation (in Houston),
play a vital role in developing the market leading
technologies necessary to meet future needs of
our customers.
Optimize the Product Portfolio:
Promoting Market-Driven Solutions
In restructuring the company, we did
not want to lose sight of the many benefits
of focusing on products. We elected to
maintain product line teams responsible
for research and development and for effi-
ciently delivering products and services to
the geomarkets.
Our Products and Technology organization
is comprised of three product centers which
are grouped to enable technical synergies
and the development of broad, multi-product
line customer solutions. The Drilling & Evalu-
ation product center focuses on drill bits,
drilling systems, and logging-while-drilling
and wireline products and services for forma-
tion evaluation. The Completion & Produc-
tion product center develops well completion
technologies and artificial lift systems, and
the Fluids & Chemicals product center deliv-
ers drilling fluids and production chemicals.
We also took bold steps in 2008 and
2009 to cultivate a strong reservoir capability
within Baker Hughes, acquiring Gaffney,
Cline and Associates; GeoMechanics Interna-
tional; Helix (now Baker) RDS; and Epic
Consulting to form the Reservoir Technology
Consulting (RTC) group. Today, RTC boasts
nearly 400 seasoned industry professionals
with backgrounds in petrophysics, geology,
geomechanics and geophysics, and offers
a range of expertise from field evaluation
to completion and production. This team’s
global activities connect directly to Baker
Hughes’ services for oil and gas wells,
and present significant opportunities to
increase business.
The Products and Technology team is also
responsible for our technology and product
centers, our global marketing functions, and
our product and service reliability initiatives.
Our technology and product centers com-
prise our global technology network, linking
Our technology and product centers comprise our global technology network,
linking central research and development with commercial applications.
4 Baker Hughes Incorporated
Innovation
Reliability
Research