Avis 2015 Annual Report Download - page 13

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5
optimize our acquisition, deployment and disposition of fleet in order to lower costs and better meet customer
demand.
SEGMENT INFORMATION
We categorize our operations into two reporting segments:
•Americas, provides and licenses the Company’s brands to third parties for vehicle rentals and ancillary
products and services in North America, South America, Central America and the Caribbean, and
operates the Company’s car sharing business in certain of these markets; and
•International, provides and licenses the Company’s brands to third parties for vehicle rentals and ancillary
products and services in Europe, the Middle East, Africa, Asia, Australia and New Zealand, and operates
the Company’s car sharing business in certain of these markets.
The following table presents key operating metrics for each of our two reporting segments:
Total 2015 Rental
Days
Average 2015 Time
and Mileage (“T&M”)
Revenue per Day Average 2015 Rental
Fleet Size
Americas 99 million $40.55 383,000
International 43 million $33.57 164,000
142 million 547,000
________
Note: Operating metrics exclude Zipcar and U.S. truck rental operations, which had average fleets of 13,000 and 21,000
vehicles, respectively, in 2015.
The following graphs present the composition of our rental days and our average rental fleet in 2015, by segment:
Composition of
2015 Rental Days Composition of
2015 Rental Fleet
Financial data for our segments and geographic areas are reported in Note 19-Segment Information to our
Consolidated Financial Statements included in Item 8 of this Annual Report on Form 10-K.
OUR STRATEGY
Our objective is to strategically accelerate our growth, strengthen our global position as a leading provider of
vehicle rental services, enhance our customers’ rental experience, control costs and drive efficiency throughout
the organization. We expect to achieve our goals by focusing our efforts on the following core strategic initiatives:
•Strategically Accelerate Growth. We have pursued and will continue to pursue numerous opportunities
intended to increase our revenues and make disproportionate contributions to our earnings. For instance:
We are focused on promoting car class upgrades, adjusting our mix of vehicles to match
customer demand, growing our rentals to small-business and international travelers, increasing