Avis 2013 Annual Report Download - page 20

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The graphs below present the approximate composition of Budget System locations and Budget System revenue
in 2013:
Composition of Composition of
Budget System Locations Budget System Revenue
In 2013, Budget derived approximately $375 million and $1.1 billion (or 25% and 75%) of its vehicle rental
revenue from commercial and leisure customers, respectively, and $1.1 billion and $358 million (or 76% and 24%)
of its vehicle rental revenue from customers renting at airports and locally, respectively. Budget’s European
revenues increased $87 million (or 78%) in 2013.
Budget offers its customers several products and programs similar to Avis, such as portable GPS navigation units,
roadside assistance, electronic toll collection, emailed receipts and refueling options, as well as special rental
rates for frequent renters and Budget’s Fastbreak service, an expedited rental service for frequent travelers.
In 2013, Budget’s loyalty program, Unlimited Budget®, was selected by Travel Weekly as a 2013 Gold Magellan
Award Winner, which honors the best loyalty programs in the travel industry.
Zipcar
Founded in 2000, Zipcar operates the world’s leading membership-based car sharing network that provides
“wheels when you want them” to over 860,000 members, also known as “Zipsters,” in more than 25 major
metropolitan areas and over 300 college campuses in the United States, Canada and Europe. Zipcar provides its
members self-service vehicles in reserved parking spaces located in residential neighborhoods, business districts,
college campuses and business office complexes.
Our members may reserve vehicles by the hour or by the day at rates that include gas, insurance and other costs
associated with vehicle ownership, and they can make their reservations through Zipcar’s reservation system,
which is available by phone, Internet or wireless mobile devices. Our members generally have the flexibility to
choose the make, model, type and even the color of the Zipcar that they want depending on their specific needs
and desires for each trip and the available Zipcars in their neighborhoods. The flexibility and affordability of our
service, as well as broader consumer trends toward responsible and sustainable living, provide a significant
platform for future growth.
We acquired Zipcar in March 2013. Prior to our acquisition, Zipcar designed its operations to be scalable through
a distributed self-service fleet of vehicles. We continue to make substantial investment in refining, innovating and
improving Zipcar’s operations and fleet management systems and integrating certain elements of Zipcar’s
operations and fleet into our business. We believe that the experience that we have gained and continue to
accumulate while scaling and operating our network is a key advantage, informing our decisions regarding our
existing operations and services as well as our plans for expansion. From the date of acquisition to year-end, our
Zipcar operations generated revenue of $246 million.
Zipcar offers its members the freedom of on-demand access to a fleet of vehicles at any hour of the day or night,
in their neighborhood or in any of our Zipcar cities and locations, without the costs or hassles of vehicle
ownership. Benefits to members include:
• Cost-effective alternative to car ownership - Members pay for time they reserve the vehicle and have no
responsibility for the additional costs and hassles associated with car ownership, including parking, gas,
taxes, registration, insurance, maintenance and lease payments.