Avis 2013 Annual Report Download - page 18

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8
Avis
Avis is a leading rental car supplier positioned to serve the premium commercial and leisure segments of the
travel industry. The Avis brand provides high-quality car rental services at price points generally above non-
branded and value-branded national car rental companies. We operate or license the Avis car rental system (the
“Avis System”), one of the largest car rental systems in the world, comprised of approximately 5,450 locations
worldwide, including in virtually all of the largest commercial airports and cities in the world.
We operate approximately 2,650 Avis car rental locations worldwide, in both the on-airport and off-airport, or local,
rental markets. In 2013, our Avis operations generated total revenue of approximately $5.2 billion, of which
approximately 60% (or $3.1 billion) was derived from North American operations. In addition, we license the Avis
brand to other independent commercial owners in approximately 2,800 locations throughout the world. In 2013,
approximately 72% of the Avis System total revenue was generated by our Company-operated locations and the
remainder was generated by locations operated by independent licensees, which generally pay royalty fees to us
based on a percentage of applicable revenue.
The table below presents the approximate number of locations that comprise the Avis System:
Avis System Locations
North
America International Total
Company-operated locations 1,400 1,250 2,650
Licensee locations 300 2,500 2,800
Total Avis System Locations 1,700 3,750 5,450
The graphs below present the approximate composition of Avis System locations and Avis System revenue in
2013:
Composition of Composition of
Avis System Locations Avis System Revenue
In 2013, Avis derived approximately $2.0 billion and $1.7 billion (or 53% and 47%) of its vehicle rental revenue
from commercial and leisure customers, respectively, and $2.6 billion and $1.1 billion (or 69% and 31%) of its
vehicle rental revenue from customers renting at airports and locally, respectively.
We offer Avis customers a variety of premium services, including:
• Avis Preferred, a counter bypass program available at major airport locations;
• Avis Preferred Select & Go, a service that allows customers at certain locations to select an alternate
vehicle or upgrade their vehicle choice without visiting the rental counter;
• portable GPS navigation units for rent;
• premium luxury, sport and performance vehicles available for rent;
• availability of eco-friendly vehicles, including gas/electric hybrid vehicles;