Autodesk 2004 Annual Report Download - page 8

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6FY 04 Autodesk, Inc.
Key Growth
Initiative
In fiscal 2004, Autodesk products
continued to stand at the crossroads
of technology and creativity—but
we weren’t standing still. Any idea
that our customers can imagine can
be designed, built or manufactured
using Autodesk products. And to
take Autodesk products, and
Autodesk, to the next level, we set
the following key growth initiatives
for fiscal 2004 and beyond:
• Stronger Design Tools: As we improve the
performance and functionality of current
products with each new release, we are
also developing products that address
industry-specific needs.
• Expanded Lifecycle Management: The
effective management and tracking of
complex project data throughout the proj-
ect cycle is an area of strategic importance
to customers in all our markets and a long-
term initiative for us. We’re investing in this
initiative across all divisions. During fiscal
2004, we introduced Autodesk Vault, a data
management solution that enables fast,
accurate sharing of design data among
engineering and manufacturing teams.
• Greater Geographic Coverage: Geograph-
ically based initiatives are a key element
of our growth strategy. Our new China
Development Center is the most significant
example, providing a deeper understand-
ing of local markets while developing
products to specifically address the
Chinese market.
Building Solutions Division: Today’s fast-track
construction projects demand speed and
depend on the contributions of people all
around the world. In tandem with the
launch of AutoCAD 2004, BSD released a
strong new version of Autodesk
Architectural Desktop, providing full support
for importing, exporting and linking files.
Our strategy of moving building customers
to the building information model was
enhanced in 2004 with the introduction of
Autodesk AutoCAD Revit Series, which, like
Autodesk Inventor Series, enables customers
to migrate to 3D at their own pace.