Asus 2009 Annual Report Download - page 5
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I. Letter to Shareholders
First of all, I would like to thank you for your continuing support to ASUS. The global economy for the
first half of last year continued to be unstable. Following the large scale proposals for saving the
developed economy of Europe and U.S. etc., and the success of various currencies and treasury policies,
the international economy slowly recovered from the financial crisis, and the global industrial production
and trade rose again. From the second quarter of 2009, the global economic recession slowed down and
the information industry gradually showed hope. Although the operating profit of ASUSTeK and
shipment quantity increased significantly for the second half of last year compared to the first half of last
year, the 2009 Brand consolidated revenue reached NTD 248.2 billion which is 7% less than 2008 due to
the impact of the first half of last year. The 2009 standalone revenue of the parent company of ASUSTeK
is NTD 232.6 billion; net profit before tax and net profit after tax were NTD 12,821 million and NTD
12,479 million respectively. The net profit after tax decreased by 24.2% from 2008.
In 2009, the quality of the products of ASUSTeK were recognized by the professional service provider
SquareTrade which conducted a survey of 30,000 laptops based on users' review of the reliability of
notebook products, and ASUSTeK notebook is ranked No. 1 for reliability out of the global brands; and
ASUSTek reliability of products with three years usage is 40% ahead of other first tier suppliers. In
addition, the professional service provider, Rescuecom, ranked ASUSTeK as No. 1 for reliability. The
website indicated that the reason that ASUS could surpass major brands with a high score is that
ASUSTek is able to increase dramatically the shipment and the market share in U.S. while remain low
maintenance ratio. At the same time, the well-known PC Magazine also appreciated ASUSTeK as No. 1
in quality.
As for environmental friendliness, ASUSTeK continued to take lead in obtaining the EU Flower after
2008, and was even the first notebook supplier of the world to be awarded the Environmental Product
Declaration last year. It was also the first notebook supplier worldwide to acquire the recognition of
Product Carbon Footprint. Furthermore, many of its products were awarded environmental friendly marks,
including EeePC, EeeBox PC, LCD Monitor, etc.
In 2009, ASUSTeK was awarded a total of 3,268 domestically and internationally well-known awards,
average 9 international awards every day. These honors were attributed to the result of the hardworking of
ASUSTeK employees and are also the strongest evidence of ASUSTeK's outstanding product quality. Last
year, ASUSTeK was awarded the Excellence in Corporate Social Responsibility by CommonWealth
magazine due to ASUSTeK's performance in exercising its corporate social responsibility. Moreover,
ASUS continued to remain in the top 3 international brands in Taiwan for seven years in the Top Ten
Taiwan International Brands Value Review conducted by Interbrand, the internationally well-known
research unit appointed by the Bureau of Trade of Ministry of Economic Affairs. In January 2010,
ASUSTeK was also the biggest winner in the 18th Annual Taiwan Excellence Award where a total of 36
products received the Excellence Award due to its excellent technical development, in-depth humanity
consideration, and continuous innovation.
In January 2010, ASUSTeK once again attracted international attention at the CES in U.S. ASUSTeK
displayed the fashionable notebooks ASUS NX90 and Eee PC designed with the worldwide known
designers David Lewis and KarimRashid. ASUSTeK invited the chief designer of B&O, David Lewis, to
design ASUS NX90 with polished aluminum finish and misty black keyboard, and equipped with B&O's
dual-channel high audio amplifier using ICEpower sound technique, together with the exclusive Sonic
Master sound adjustment technique to ensure the perfect reproduction of the original sound. Furthermore,
Karmin Rashid whom is known as the head of the top ten designers in New York turned EeePC into a
fashionable look using "waves" as inspiration. ASUSTeK also showed many new innovative products,