Amazon.com 2015 Annual Report Download - page 89
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Stock Price Performance Graph
The graph set forth below compares cumulative total return on the common stock with the cumulative total
return of the Morgan Stanley Technology Index, the S&P 500 Index, and the S&P 500 Retailing Index, resulting
from an initial investment of $100 in each and, except in the case of the Morgan Stanley Technology Index,
assuming the reinvestment of any dividends, based on closing prices. Measurement points are the last trading day
of each of Amazon’s fiscal years ended December 31, 2010, 2011, 2012, 2013, 2014 and 2015.
Legend
$100 $96 $139 $222 $172 $375
100 89 103 136 153 163
100 102 118 157 178 181
Amazon.com, Inc.
Morgan Stanley Technology Index
S&P 500 Index
S&P 500 Retailing Index 100 104 132 192 213 268
Cumulative Total Return
Year Ended December 31,
$0
$50
$100
$150
$200
$250
$300
$350
$400
2010 2011 2012 2013 2014 2015
Dollars
Year Ended December 31
2010 2011 2012 2013 2014 2015
Note: Stock price performance shown in the Stock Price Performance Graph for the common stock is
historical and not necessarily indicative of future price performance.