Amazon.com 2015 Annual Report Download - page 37

Download and view the complete annual report

Please find page 37 of the 2015 Amazon.com annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 90

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90

27
We have aggregated our North America and International segments’ products and services into groups of similar products
and services and provided the supplemental disclosure of net sales (in millions) below. We evaluate whether additional
disclosure is appropriate when a product or service category begins to approach a significant level of net sales. For the periods
presented, no individual product or service represented more than 10% of net sales.
Year Ended December 31,
2015 2014 2013
N
et Sales:
North America
Media $12,483 $ 11,567 $10,809
Electronics and other general merchandise 50,401 38,517 29,985
Other (1) 824 750 616
Total North America $63,708 $ 50,834 $41,410
International
Media $10,026 $ 10,938 $10,907
Electronics and other general merchandise 25,196 22,369 18,817
Other (1) 196 203 210
Total International $35,418 $ 33,510 $29,934
Year-over-year Percentage Growth:
North America
Media 8 % 7% 18%
Electronics and other general merchandise 31 28 29
Other 10 22 20
Total North America 25 23 26
International
Media (8)%
—
% 1%
Electronics and other general merchandise 13 19 23
Other (3) (3) 22
Total International 6 12 14
Year-over-year Percentage Growth, excluding the effect of foreign exchange
rates:
North America
Media 8 % 7% 18%
Electronics and other general merchandise 31 29 29
Other 10 22 20
Total North America 26 23 26
International
Media 4 % 2% 7%
Electronics and other general merchandise 29 21 27
Other 10 (3) 26
Total International 21 14 19
_____________________________
(1) Includes sales from non-retail activities, such as certain advertising services and our co-branded credit card agreements.