Amazon.com 2007 Annual Report Download - page 91

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Stock Price Performance Graph
The graph set forth below compares cumulative total return on the common stock with the cumulative total
return of the Morgan Stanley Technology Index, the NASDAQ U.S. Index, and the S&P 500 Retailing Index,
resulting from an initial investment of $100 in each and, except in the case of the Morgan Stanley Technology
Index, assuming the reinvestment of any dividends, based on closing prices, for the period from December 31,
2002 to December 31, 2007.
$0
$100
$200
$300
$400
$500
2002
Calendar Year Ended December 31
Dollars
Cumulative Total Return
Legend
12/02 12/03 12/04 12/05 12/06 12/07
Amazon.com $100 $279 $234 $250 $209 $490
Morgan Stanley Technology Index 100 165 176 182 198 216
NASDAQ U.S. Index 100 150 163 167 184 202
S&P 500 Retailing Index 100 143 175 175 193 160
2003 2004 2005 2006 2007
Note: Stock price performance shown in the Stock Price Performance Graph for the common stock is
historical and not necessarily indicative of future price performance.