Amazon.com 2007 Annual Report Download - page 42

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Supplemental information about our net sales is as follows:
Year Ended December 31,
2007 2006 2005
(in millions)
Net Sales:
North America
Media ............................................................... $ 4,630 $ 3,582 $3,046
Electronics and other general merchandise .................................. 3,139 2,024 1,443
Other (1) ............................................................ 326 263 222
Total North America ............................................... $ 8,095 $ 5,869 $4,711
International
Media ............................................................... $ 4,612 $ 3,485 $2,885
Electronics and other general merchandise .................................. 2,071 1,337 886
Other (1) ............................................................ 57 20 8
Total International ................................................. $ 6,740 $ 4,842 $3,779
Consolidated
Media ............................................................... $ 9,242 $ 7,067 $5,931
Electronics and other general merchandise .................................. 5,210 3,361 2,329
Other (1) ............................................................ 383 283 230
Total consolidated ................................................. $14,835 $10,711 $8,490
Year-over-year Percentage Growth:
North America
Media ............................................................... 29% 18% 18%
Electronics and other general merchandise .................................. 55 40 28
Other ............................................................... 24 18 71
Total North America ............................................... 38 25 22
International
Media ............................................................... 32% 21% 15%
Electronics and other general merchandise .................................. 55 51 59
Other ............................................................... 186 151 234
Total International ................................................. 39 28 23
Consolidated
Media ............................................................... 31% 19% 16%
Electronics and other general merchandise .................................. 55 44 38
Other ............................................................... 35 23 74
Total consolidated ................................................. 39 26 23
Year-over-year Percentage Growth:
Excluding the effect of exchange rates
International
Media ............................................................... 25% 21% 17%
Electronics and other general merchandise .................................. 45 49 62
Other ............................................................... 165 147 247
Total International ................................................. 31 28 25
Consolidated
Media ............................................................... 27% 19% 17%
Electronics and other general merchandise .................................. 51 43 39
Other ............................................................... 34 23 74
Total consolidated ................................................. 35 26 24
Consolidated Net Sales Mix:
Media ............................................................... 62% 66% 70%
Electronics and other general merchandise .................................. 35 31 27
Other ............................................................... 3 3 3
Total consolidated ................................................. 100% 100% 100%
(1) Includes non-retail activities, such as Amazon Enterprise Solutions, our co-branded credit card agreements,
and miscellaneous marketing and promotional services.
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