Alpine 2015 Annual Report Download - page 6

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- 5 -
III. Operational Review
Audio Products Segment
In the Audio Products segment, Alpine worked to strengthen sales in the Japanese, U.S. and European
aftermarkets of CD players equipped with high-definition Rich Display and high-value-added functions
compatible with smartphone applications, as well as entry-level models with Bluetooth functionality.
Nevertheless, sales remained lackluster.
Sales in the OEM market declined, as weakness in Europe and Asia outweighed increased sales of high-quality
sound systems built around amplifiers and speakers, accompanying brisk sales of new cars in North America.
Accordingly, segment sales decreased 9.3% compared with the previous fiscal year, to 62.9 billion yen.
Information and Communication Products Segment
In the Information and Communication Products segment, Alpine launched and strove to increase sales of a new
product, large-screen navigation system tailored to specific vehicle models in the European and North American
aftermarkets. In addition, in the domestic aftermarket Alpine launched a navigation system with a large, 10-inch
screen, the largest of its type in the world and featuring a wide-area map display and impressive images. Sales
growth was buoyed by positive feedback concerning the premium experience and impressive functionality from
customers who had installed the system.
In the OEM market, sales of some products decreased owing to the impact of model changeovers. However,
there was growth in sales of hybrid displays installed in new cars, accompanying strong sales of European
luxury cars in the North American and Chinese markets.
Owing to these factors, sales in this segment grew 7.0% compared with the previous fiscal year, to 231.6 billion
yen.
Net Sales by Region Ratio of Net Sales by
Business Segment
Ratio of Net Sales by
Product Segment
92.8
120.9
43.0
29.1
111.0 112.6
43.5
27.4
0
30
60
90
120
Americas Europe Asia and
other
Japan
48th fiscal year
49th fiscal year
(billion yen)
21%
79%
Information and
communication
products segment
Audio products
segment
15%
85%
Alpine brand
consumer
products
OEM
automakers