Alaska Airlines and Horizon Air 2012 Annual Report Download - page 6
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PEOPLE FOCUS
While airplanes and technology enable us to do what we do,
we recognize that this is fundamentally a people business, and
our future depends on how we work together to win in this
extremely competitive environment. As we grow, we want to
strengthen our small company feel while also providing people
of all backgrounds equal access to opportunities based on
individual abilities and performance.
We will succeed where others fail because of our pride and
passion, and because of the way we treat our customers, our
suppliers and partners, and each other.
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