Alaska Airlines and Horizon Air 2009 Annual Report Download - page 98

ALASKA AIR GROUP, INC.
ANNUAL REPORT ON FORM 10-K FOR THE YEAR ENDED DECEMBER 31, 2009
TABLE OF CONTENTS
PART I ......................................................................... 5
ITEM 1. OUR BUSINESS ...................................................... 5
WHERE YOU CAN FIND MORE INFORMATION ............................ 5
OUR AIRLINES .................................................... 5
ALASKA ..................................................... 5
HORIZON .................................................... 6
INDUSTRY CONDITIONS ............................................ 6
FUEL ........................................................... 7
MARKETING AND COMPETITION ...................................... 8
ALLIANCES WITH OTHER AIRLINES ................................ 8
COMPETITION ................................................ 9
TICKET DISTRIBUTION .......................................... 9
EMPLOYEES ..................................................... 10
EXECUTIVE OFFICERS OF THE REGISTRANT ............................. 12
REGULATION ..................................................... 13
GENERAL .................................................... 13
AIRLINE FARES ................................................ 14
ENVIRONMENTAL MATTERS ...................................... 14
CUSTOMER SERVICE ........................................... 15
MILEAGE PLAN PROGRAM ........................................... 15
OTHER INFORMATION .............................................. 16
SEASONALITY AND OTHER FACTORS ............................... 16
INSURANCE .................................................. 16
ITEM 1A. RISK FACTORS ....................................................... 16
ITEM 1B. UNRESOLVED STAFF COMMENTS ........................................ 21
ITEM 2. PROPERTIES ......................................................... 22
AIRCRAFT ....................................................... 22
GROUND FACILITIES AND SERVICES ................................... 22
ITEM 3. LEGAL PROCEEDINGS ................................................. 23
ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS ................. 23
PART II ......................................................................... 24
ITEM 5. MARKET FOR THE REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER
MATTERS, AND ISSUER PURCHASES OF EQUITY SECURITIES ................. 24
SALES OF NON-REGISTERED SECURITIES .............................. 24
PURCHASES OF EQUITY SECURITIES BY THE ISSUER AND AFFILIATED
PURCHASERS .................................................. 24
PERFORMANCE GRAPH ............................................. 25
ITEM 6. SELECTED CONSOLIDATED FINANCIAL AND OPERATING DATA .................. 26
ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS ............................................ 28
OVERVIEW ....................................................... 28
YEAR IN REVIEW .................................................. 28
RESULTS OF OPERATIONS .......................................... 31
2009 COMPARED WITH 2008 .................................... 31
Alaska Airlines ............................................ 33
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