Adobe 2012 Annual Report Download - page 22

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22
Adobe Target
Adobe Target helps organizations dynamically test and present highly customized experiences to a digital property in order
to drive significantly higher conversion rates. It includes the following key product components:
Adobe Recommendations—hosted software that enables businesses to promote products and content online; utilizes flexible
data and behavioral driven algorithms, allowing our customers to increase conversions on their websites by ensuring relevant
choices are automatically presented to their customers, either on websites or through email campaigns.
Adobe Search&Promote—hosted software which enables marketers to optimize how visitors browse, find, compare, and
select relevant products and content on web and mobile sites; marketers can easily promote priority items based on business
objectives and visitor intent, as well as automate merchandising and promotions activity via certain triggers or metrics; provides
flexible search and navigation interfaces, social browsing, sort and filter options, refinements based on multiple facets such as
color, gender and customer ratings, an advanced marketer console to monitor conversion metrics and paths, and a visual rule
builder to manage promotions.
Adobe Test&Target—hosted software that gives digital marketers a website optimization tool with the capabilities to make
their online content and offers more relevant to their customers, yielding the potential for greater customer conversion; provides
an intuitive interface for designing and executing tests, creating audience segments and targeting content.
Adobe Test&Target 1:1—hosted software that enables digital marketers to personalize the presentation of content and offers
that a visitor may find most relevant, increasing the likelihood of engagement and conversion; enables marketers to target individual
site visitors rather than predefined visitor segments; includes self-learning algorithms which minimize the investment required to
target individuals with personalized content and offers; content can be optimized to any key performance indicator, including
revenue, conversion, or click-through rate.
Adobe Experience Manager
Adobe Experience Manager enables marketers to create, manage, and optimize online customer experiences to build brand,
drive demand and extend reach in the digital world. It integrates Adobe's broad portfolio of industry-leading tools to empower
marketers to execute with ease, agility, and effectiveness. Experience Manager also facilitates collaboration with IT by providing
the unified tools and platform to enable them to rapidly develop and deploy new templates, designs, and components for web,
mobile and social channels to business users.
The foundation of our Experience Manager solutions is Adobe CQ, our WCM platform which enables organizations to
deliver carefully tailored customer experiences across web and mobile channels. Experience Manager also provides a rich analytics
framework by enabling powerful, embedded integrations with a collection of analytics applications for online business optimization.
This framework enables marketers to collect, test, and measure customer interactions with their brand to further refine the user
experience, reinforcing a sustained, virtuous cycle that is constantly optimizing.
Key capabilities offered by Experience Manager include:
• Automated personalization—marketers can deliver targeted content to customers based on their persona, context, and
other data, and simulate user experiences for different personas. As marketers identify which offers and content are
relevant to their customers, they can continually evolve their experiences by executing multiple testing to improve
content relevance in any channel;
• Cross-channel-marketers can rapidly deliver content to all screens, as Adobe CQ automatically detects a user's device
and sends the representation optimized for its device group. Content authors can simulate the experience for mobile
sites and mobile applications as it would appear on a particular device;
• Digital Asset Management —provides the ability to organize and manage digital assets with a single repository;
• Social communities—marketers can easily embed social properties such as wikis, blogs, calendars, and forums to glean
customer insights to drive their business forward, foster brand advocates to evangelize their products and services, and
empower their customers to share their own content, driving deeper engagement with their brand; and
• Campaign management—Automates the management of multi-channel campaigns to help marketers handle customer
segments, lists, leads, and reports.
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