Adobe 2012 Annual Report Download - page 20

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Digital Media—Acrobat and Document Services Products
Adobe Acrobat Standard—software that creates secure, reliable and compact Adobe PDF documents from desktop authoring
applications such as Microsoft Office software, graphics applications and more; supports automated collaborative workflows with
a rich set of commenting tools and review tracking features; includes everything needed to create and distribute rich electronic
documents that can be viewed easily within leading web browsers or on computer desktops via the free Adobe Reader.
Adobe Acrobat Pro—in addition to all the capabilities of Acrobat Standard, Acrobat Pro delivers specialized capabilities
for creative professional and engineering users, such as pre-flighting, color separation and measuring tools; also allows users to
insert Flash video or H.264 video for direct playback in the most recent versions of Adobe Acrobat and Adobe Reader software,
create dynamic HTML and PDF forms with Adobe FormsCentral that is included with Acrobat Pro, ad hoc form distribution and
data collection, and create Adobe PDF documents that enable Adobe Reader users to digitally sign Adobe PDF documents,
participate in a shared review and fill and save in forms.
Adobe Acrobat.com—an online collaboration service which provides simple web conferencing, centralized online file
sharing and storage capabilities, and online collaborative applications like a word processor and a spreadsheet authoring tool.
Adobe CreatePDF—an online PDF file creation service that provides easy conversion of almost all document files to Adobe
PDF for the secure and reliable sharing of rich electronic documents that can be viewed easily within leading web browsers or on
computers via the free Adobe Reader.
Adobe EchoSign—offered as part of Adobe's online document exchange services platform, EchoSign enables customers
to electronically sign documents via a simple cloud-based service.
Adobe SendNow—an online file sharing service that lets users send, share, and track files online, even large ones, without
the complications of email size restrictions, multiple email attachments, FTP sites, and overnight shipping services.
Adobe Reader—software for reliable viewing, searching, reviewing and printing of Adobe PDF documents on a variety of
hardware and operating system platforms; when used with certain Adobe PDF documents created with Adobe LiveCycle Reader
Extensions Server software, Acrobat Pro or Acrobat Pro Extended, Adobe Reader also can be used to enable collaborative workflows
through the addition of collaboration features built into the Adobe PDF document; these features include review and markup tools
that normally are not present in the standard Adobe Reader product.
Adobe Marketing Cloud Solutions
We offer the Adobe Marketing Cloud, our set of digital marketing solutions and services used to manage and enhance online,
offline and multi-channel business initiatives, which we host and deliver to our customers on-demand and also provide as an on-
premise solution for some products.
Our Adobe Marketing Cloud solutions include a complete set of analytics, social, advertising, targeting and Web Experience
Management solutions and a real-time dashboard that brings together everything marketers and advertisers need to know about
their marketing campaigns. It helps users of the solutions obtain data to gain insights and act upon their data more quickly.
Our solutions utilize data from online channels such as mobile, social and digital video; data from enterprise systems such
as Customer Relationship Management (“CRM”) applications; content that can be assembled to create personalized experiences;
and common services that allow the ability to access the data and content. These solutions and services are accessed primarily by
a web browser, and are built on a scalable and flexible computing architecture. As such, these components and services reduce
the need for our customers to make upfront investments in technology, implementation services or additional IT personnel, thereby
increasing customers' flexibility in allocating their IT capital investments.
Adobe Marketing Cloud is comprised of several components listed below, organized around key solutions which address
the broad needs of digital marketers.
Adobe Analytics
Adobe Analytics combines the power of actionable analytics and audience segmentation with the distributed value of
reporting and sharing of key business analysis and connects it for data driven marketing. It includes the following key product
components:
Adobe SiteCatalyst—hosted software that provides users the ability to capture, store and analyze information generated by
their websites and other sources and to gain real-time business insights via charts, graphs and dashboards into the performance
and efficiency of marketing and sales initiatives and other business processes; built on a scalable and flexible computing architecture.
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