Adobe 2004 Annual Report Download - page 6

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6
Adobe InCopy — an editorial tool for collaboration between writers, editors, and copy-fitters; Adobe InCopy is
a companion to Adobe InDesign.
Adobe InDesign — a page-layout application for publishing professionals; based on an open, object-oriented
architecture it enables Adobe and its industry partners to deliver powerful publishing solutions for magazine,
newspaper, and other publishing applications.
Adobe PageMaker — software used to create high-quality documents simply and reliably with robust page
layout tools, templates, and stock art.
Adobe SVG Viewer — a plug-in for Web browsers that allows users to view Web graphics created in Scalable
Vector Graphics (“SVG”) format.
Adobe Type Library — includes Adobe’s best-selling typefaces, plus Adobe Type Manager; makes it easy to
create beautiful text for print, Web, and video projects.
Adobe Type Classics for Learning — a low-cost, introductory font library designed for students and educators.
Adobe Type Manager — available in Light (free) and Deluxe versions; provides powerful, easy management of
all PostScript Type 1, OpenType, and TrueType fonts.
Adobe Type Sets — various Collection packages of Adobe’s best-selling typefaces; makes it easy to create
beautiful text for print, Web, and video projects.
Digital Imaging and Video
Digital Imaging and Video Opportunity
Adobe’s digital imaging and video segment consists of powerful software products used by creative
professionals, professional photographers, business users, and hobbyists to create and enhance visually rich content.
Customers in the Digital Imaging and Video segment include graphic designers, photographers, Web content
creators, and multimedia, film, audio, and video producers who work in industries such as advertising, graphic
design, book publishing, magazine publishing, newspaper publishing, Web site design, intranet site development,
music and entertainment, corporate and marketing communications, product design, user interface design, sales
training, printing, architecture, and fine arts. These customers rely on Adobe’s digital imaging and digital video
editing solutions to create and enhance many of the pictures and video we see everyday in print, on television, in
movies, and on the Web.
Driving the opportunities for Adobe in this segment is the growth in the use of digital devices such as digital
cameras, digital video cameras, multi-media-enabled computers, DVD players, scanners, Web-capable and image-
enabled handheld devices, and cellular phones. In addition, Internet broadband adoption makes the Web a viable
platform for the delivery of rich media, especially digital video. In turn, the growth in the use of high definition
(“HD”) televisions and video is driving the need for HD-enhanced video tools to produce HD content for movies,
and cable and commercial television.
Creative professionals, professional photographers, and video professionals use Adobe’s digital imaging and
video software to create visually rich content found in communication media such as books, newspapers and
magazines, electronic signs, as well as television commercials, shows, movies, and the world wide web. Business
users utilize digital imaging and digital video software to enhance digital images and video when accomplishing
tasks such as enhancing corporate communications, creating presentations and sales training materials, and
developing content for internal (Intranet) and external Web sites. Consumers, especially hobbyists, increasingly use
this type of software to take advantage of the advancements made in digital photography and video technology to
enhance, manage, and share their personal photographs and videos.
As the use of digital photography and digital videography grow, we believe creative professionals and
professional photographers throughout the world will continue to require software solutions to edit, enhance, and