Adidas 1998 Annual Report Download - page 34

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32 In the Sports Arena
The New York Yankees are far more than just a baseball team and have long been the
symbol of authenticity in America. Baseball is generally referred to as “America's pastime”.
That would make the “Bronx Bombers”, the Yankees nickname over the last 70 years,
baseball’s ambassador to the world.
At the end of 1997 the Yankees and adidas entered into a long-term cooperation. The
timing could not have been better. The Yankees completely dominated the baseball sea-
son and closed out the season by winning their second World Series in three years. It was
also the 25th time that they have been World Champions, by far the most of any team.
The relationship between the Yankees and adidas is all about tradition, authenticity and
performance. adidas and the Yankees have both drawn on their vast experiences in the
sports world to bring them to the point they are at today: renowned for quality, professional
-
ism, performance and style. They both have applied their knowledge of the past with their
understanding of today to plant the seeds for a successful future.
THE NEW YORK YANKEES
AND adidas – A PARTNERSHIP
BUILT ON AUTHENTICITY