Adidas 1998 Annual Report Download - page 31

Download and view the complete annual report

Please find page 31 of the 1998 Adidas annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 80

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80

In the Sports Arena 29
As the 1998 Nagano Winter Olympics came to a close, the “balance sheet” for adidas
and Salomon showed a total of 70 Olympic medals for the two brands. Among the heroes
of the Games we find athletes representing both brands. The most successful female ath-
lete of the Games, cross-country skier Larissa Lazutina of Russia, was wearing adidas.
The most successful male, Björn Daehlie of Norway, one of the best cross-country skiers
ever, with a total of eight Olympic gold medals and 45 world championship titles, was
endorsing Salomon footwear and equipment. Each of them took three golds. All women’s
cross-country skiing gold medals were taken by members of the Russian team in adidas
products.
In alpine skiing, Jean-Luc Crétier won the downhill, the discipline which is regarded as
the “king” of all alpine events. Tae Satoya of Japan was the surprise winner of the
women’s freestyle event. Both of them were fully outfitted with Salomon equipment.
“On the other side of the mountain”, adidas dominated both in luge and bobsled. Nearly
100% of all medal winners were endorsing adidas technical footwear. Defending Olympic
Champion Georg Hackl of Germany showed the world for the third consecutive time that
when it comes to top-level Olympic competition he can barely be beaten.
OLYMPIC WINTER GAMES –
A HUGE SUCCESS
FOR adidas AND SALOMON