Activision 2015 Annual Report Download - page 99

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81
ACTIVISION BLIZZARD, INC. AND SUBSIDIARIES
FINANCIAL INFORMATION
For the Year Ended December 31, 2015 and 2014
(Amounts in millions)
Year Ended
December 31, 2015
December 31, 2014
$ Increase
(Decrease)
% Increase
(Decrease)
Amount
% of
Total1 Amount
% of
Total1
GAAP Net Revenues by Distribution Channel
Retail channels
$
1,806
39
%
$
2,104
48
%
$
(298
)
(14
)%
Digital online channels2
2,502
54
1,897
43
605
32
Total Activision and Blizzard
4,308
92
4,001
91
307
8
Other3
356
8
407
9
(51
)
(13
)
Total consolidated GAAP net revenues
4,664
100
4,408
100
256
6
Change in Deferred Revenues4
Retail channels
(169
)
104
Digital online channels2
126
301
Total changes in deferred revenues
(43
)
405
Non-GAAP Net Revenues by Distribution Channel
Retail channels
1,637
35
2,208
46
(571
)
(26
)
Digital online channels2
2,628
57
2,198
46
430
20
Total Activision and Blizzard
4,265
92
4,406
92
(141
)
(3
)
Other3
356
8
407
8
(51
)
(13
)
Total non-GAAP net revenues
5
$
4,621
100
%
$
4,813
100
%
$
(192
)
(4
)%
1 The percentages of total are presented as calculated. Therefore the sum of these percentages, as presented, may differ due to the impact of rounding.
2 Net revenues from digital online channels represent revenues from digitally distributed subscriptions, licensing royalties, value-added services, downloadable
content, micro-transactions, and products.
3 Net revenues from Other include revenues from our Media Networks and Studios businesses, along with revenues that were historically shown as “Distribution.”
4 We provide net revenues including (in accordance with GAAP) and excluding (non-GAAP) the impact of changes in deferred revenues.
5 Total non-GAAP net revenues presented also represents our total operating segment net revenues.
10-K Activision_Master_032416_PrinterMarksAdded.pdf 81 3/24/16 11:00 PM