Activision 2015 Annual Report Download - page 100

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82
ACTIVISION BLIZZARD, INC. AND SUBSIDIARIES
FINANCIAL INFORMATION
For the Year Ended December 31, 2015 and 2014
(Amounts in millions)
Year Ended
December 31, 2015
December 31, 2014
$ Increase
(Decrease)
% Increase
(Decrease)
Amount
% of Total
1
Amount
% of Total
1
GAAP Net Revenues by Geographic Region
North America
$
2,409
52
%
$
2,190
50
%
$
219
10
%
Europe
1,741
37
1,824
41
(83
)
(5
)
Asia Pacific
514
11
394
9
120
30
Total consolidated GAAP net revenues
4,664
100
4,408
100
256
6
Change in Deferred Revenues2
North America
(55
)
206
Europe
(20
)
153
Asia Pacific
32
46
Total changes in net revenues
(43
)
405
Non-GAAP Net Revenues by Geographic Region
North America
2,354
51
2,396
50
(42
)
(2
)
Europe
1,721
37
1,977
41
(256
)
(13
)
Asia Pacific
546
12
440
9
106
24
Total non-GAAP net revenues
3
$
4,621
100
%
$
4,813
100
%
$
(192
)
(4
)%
1 The percentages of total are presented as calculated. Therefore the sum of these percentages, as presented, may differ due to the impact of rounding.
2 We provide net revenues including (in accordance with GAAP) and excluding (non-GAAP) the impact of changes in deferred net revenues.
3 Total non-GAAP net revenues presented also represents our total operating segment net revenues.
10-K Activision_Master_032416_PrinterMarksAdded.pdf 82 3/24/16 11:00 PM