Activision 2011 Annual Report Download - page 90

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ACTIVISION BLIZZARD, INC. AND SUBSIDIARIES
FINANCIAL INFORMATION
For the Year Ended December 31, 2011 and 2010
(Amounts in millions)
Year Ended
December 31, 2011 December 31, 2010 $ Increase % Increase
Amount % of Total Amount % of Total (Decrease) (Decrease)
GAAP Net Revenues by Segment/Platform Mix
Activision and Blizzard:
Online subscriptions* $ 1,357 29 % $ 1,230 28 % $ 127 10 %
PC and Other 374 8 325 7 49 15
Sony PlayStation 3 935 20 854 19 81 9
Sony PlayStation 2 13 --- 35 1 (22) (63)
Microsoft Xbox 360 1,140 24 1,033 23 107 10
N
intendo Wii 351 7 408 9 (57) (14)
Total console^ 2,439 51 2,330 52 109 5
Sony PlayStation Portable 15 --- 16 --- (1) (6)
N
intendo 3DS 35 1 --- --- 35 NM
N
intendo Dual Screen 117 2 168 4 (51) (30)
Total handheld 167 3 184 4 (17) (9)
Total Activision and Blizzard 4,337 91 4,069 91 268 7
Total Distribution 418 9 378 9 40 11
Total Activision and Blizzard 4,755 100 4,447 100 308 7
Change in Deferred Net Revenues (1)
Activision and Blizzard:
Online subscriptions* (202) 191
PC and Other (75) 81
Sony PlayStation 3 36 77
Microsoft Xbox 360 43 15
N
intendo Wii (66) (16)
Total console^ 13 76
N
intendo Dual Screen (2) 8
Total changes in deferred net revenues (266) 356
Non-GAAP Net Revenues by Segment/Platform Mix
Activision and Blizzard:
Online subscriptions* 1,155 26 1,421 30 (266) (19)
PC and Other 299 7 406 8 (107) (26)
Sony PlayStation 3 971 22 931 19 40 4
Sony PlayStation 2 13 --- 35 1 (22) (63)
Microsoft Xbox 360 1,183 26 1,048 22 135 13
N
intendo Wii 285 6 392 8 (107) (27)
Total console^ 2,452 54 2,406 50 46 2
Sony PlayStation Portable 15 --- 16 --- (1) (6)
N
intendo 3DS 35 1 --- --- 35 NM
N
intendo Dual Screen 115 3 176 4 (61) (35)
Total handheld 165 4 192 4 (27) (14)
Total Activision and Blizzard 4,071 91 4,425 92 (354) (8)
Total Distribution 418 9 378 8 40 11
Total non-GAAP net revenues (2) $ 4,489 100 % $ 4,803 100 % $ (314) (7) %
(1) We provide net revenues including (in accordance with GAAP) and excluding (non-GAAP) the impact of changes in deferred net revenues.
(2) Total non-GAAP net revenues presented also represents our total operating segment net revenues.
* Revenue from online subscriptions consists of revenue from all World of Warcraft products, including subscriptions, boxed products, expansion
packs, licensing royalties, and value-added services. It also includes revenues from Call of Duty Elite memberships.
^ Downloadable content and their related revenues are included in each respective console platforms and total console.
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