Activision 2010 Annual Report Download - page 8
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6
(1)
In 2010, in NA and EUR, based on NPD,
GFK-Charttrack
(2)
As measured by five-day worldwide sell through
in dollars, based on internal estimates
(3)
Measured in units, as of February 2011, based
on reports from NPD, GFK-Charttrack
(4)
Based on internal company records, public data,
and/or reports from key distribution partners
(5)
In revenue and units, based on internal company
records and/or reports from key distribution partners
(6)
Based on internal company records, public data,
and/or reports from key distribution partners
(7)
Based on internal company records, and compared
to digitally distributed games by company in
previous years
#1 publisher overall, all time highest retail share (1)
Biggest year ever in Asia Pacific
Largest entertainment launch in history (2)
#1 Best-selling video game of all time (3)
Fastest-selling strategy game of all time (4)
Biggest year in franchise history (5)
Fastest-selling PC game of all time (6)
Record number of digitally distributed games (7)
2010 ANNUAL REPORT
Another Record Year
PROVEN BRANDS, GLOBAL REACH, AND ONLINE LEADERSHIP
®
®