Abbott Laboratories 2014 Annual Report Download - page 17

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ABBOTT 2014 ANNUAL REPORT
15
LEADERSHIP
WITH LEADING PRODUCTS IN EVERY BUSINESS,
ABBOTT IS WELL POSITIONED NOT JUST TO
RESPOND TO EXTERNAL CHANGESBUT TO DRIVE
CHANGE IN THE MANY MARKETS WE SERVE.
Consumers and providers put their
trust in Abbott products across the
full spectrum of healthcare
We have the number
1 or 2 brand in 75 important
product categories
#1
LEADING PRODUCT BRANDS
We’re making strategic investments to
build our corporate identity, ensuring
people know who Abbott is and how we
make their lives better
life. to the fullest.
BUILDING A LEADING BRAND