Aarons 2004 Annual Report Download - page 10

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Company Revenues
From Franchising
Company Pretax Profit
From Franchising
0
5,000
10,000
25,000
15,000
20,000
$30,000
1999 2000 2001 2002 2003 2004
($ in 000s)
0
5,000
10,000
15,000
$20,000
20041999 2000 2001 2002 2003
($ in 000s)
8
The shared experience and expertise of the
franchise principals and operating management
of Company-operated stores benefit the entire
Aaron’s organization. The Aaron’s Franchise
Association and the Aaron’s Management Team,
comprised of both franchise principals and repre-
sentatives of the Company, provide opportunities
for communication and cross-fertilization.
Aaron’s leadership in franchising is confirmed
through annual surveys of franchise programs.
The Company, for many years, consistently
has placed at or near the top in its category of
appliance and furniture rentals in surveys sponsored
by Entrepreneur magazine. The program also has
ranked in the top 100 franchise chains by worldwide
sales in the Franchise Times. To win the coveted
upper-tier ratings, Aaron’s must meet high standards
of financial performance based on growth of
revenues, franchise fees, and the Company’s
proprietary products and services. In
addition, Aaron’s is judged on the
performance and strength of its
management, the relationship
with franchise owners, and the
opportunities available for the
growth of franchised stores.