AARP 2014 Annual Report Download - page 29

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2014 AARP ANNUAL REPORT 27
BOOMERS@50+
To salute the generation that changed the world, AARP threw
a yearlong celebration dubbed Boomers@50+. Innovative
communications tactics spread the word via AARP’s publications,
website, social media outreach and news coverage.
One of the most significant efforts involved
a partnership with renowned documenta-
ry filmmaker and photographer Timothy
Greenfield-Sanders. The Boomer List, his
comprehensive look at 19 iconic boomers
(one born each year between 1946 and
1964), came to life through a documentary
aired in September on PBS’ American Mas-
ters series.
Large-format photographs of the 19
subjects—including Samuel L. Jackson, Erin
Brockovich and John Leguizamo—attracted
record crowds on opening day of an exhibit
at the Newseum in Washington, D.C. The
exhibit runs through June 2015 and will then
visit several cities.
A coffee table book featured intimate in-
terviews and portraits of each subject.
Throughout the year, robust multimedia
Boomers@50+ content included historic
moments, memorable films and books,
state-by-state icons and much more.