Yamaha 2006 Annual Report Download - page 38

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38
Yamaha strives for transparent and high-quality management able to respond
to the trust and expectations of a wide range of stakeholders. Diverse CSR
activities are undertaken so that Yamaha grows into a company that is warmly
received by its customers, shareholders, employees, business partners and
society in general.
Yamaha aims to strike a balance between the needs of different stakeholders,
based on the recognition that the Company’s long-term sustainable growth is
contingent on fulfillment of its corporate social responsibility (CSR). This belief is
reflected in one of the three basic policies contained in the YSD50 medium-term
business plan, and commits the Yamaha Group to emphasize the importance of
CSR. Yamaha adopted the slogan “Creating ‘Kando’ Together” as an
expression of the corporate philosophy of the Yamaha Group. This principle
states clearly how Yamaha aims to fulfill its responsibilities as a corporate citizen
to four key sets of stakeholders—customers, shareholders, those who work with
Yamaha and society.
This section provides an overview of CSR activities within the Yamaha
Group. For more details, please refer to Yamaha’s homepage.
URL http://www.global.yamaha.com/about/environmental_activities.html
Yamaha’s corporate philosophy
Corporate objective
Yamaha will continue to create ‘kando’ and enrich culture with technology and
passion born of sound and music, together with people all over the world.
‘Kando’ (is a Japanese word that) signifies an inspired state of mind.
Emphasis on Corporate Social Responsibility (CSR) in Management
Brand Slogan
CREATING ‘KANDO’ TOGETHER
Commitment to Those Who Work with Yamaha
Yamaha will develop relationships of mutual trust with all
of those who work with Yamaha in accordance with fair
rules based on social norms, and strive to be an
organization in which individuals can demonstrate their
abilities fully, have confidence, and have pride.
Commitment to Customers
Yamaha will fully satisfy the customer, by offering high
quality products and services, which use new and
traditional technologies, as well as creativity and artistry,
and continue to be a known, trusted and loved brand.
Commitment to Society
Yamaha will give first priority to safety, and will care
for the environment. Yamaha will be a good corporate
citizen, and observe laws and work ethically, developing
the economy, and contributing to local and global culture.
Commitment to Shareholders
Yamaha will increase the satisfaction and understanding
of its shareholders by striving for healthy profits and
returns, and by achieving productivity, using high quality,
transparent management, and practicing disclosure.