Yamaha 2006 Annual Report Download - page 35

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Yamaha Annual Report 2006 35
Measurement of physical characteristics
of materials
Material and device R&D at Yamaha targets
the development of various new materials
and devices with applications in sound and
music. The fruits of such efforts provide the
basis for new businesses.
Measurement of acoustic characteristics
using dummy heads in an anechoic room
Researchers at Yamaha’s Center for Advanced
Sound Technologies are scientifically
examining sound in its totality, including
music, words, and noise. Research themes
conducted in parallel include the emotional or
healing impact of music and sound diffusion
analysis. This work seeks to tap into the
unknown potential that sound can derive.
Second, a central Innovative Technology Group
focuses on new research and technical
development projects spanning the entire
Company. Third, separate companywide project
teams work on specific strategic research and
product development themes.
Within Innovative Technology Group are
separate R&D centers—the Center for
Advanced Sound Technologies for musical
instruments, audio equipment, and electronic
equipment and software and the Center for
Materials & Components Technologies for new
materials and devices. The companywide
project teams, meanwhile, include eYamaha
Division that promotes Yamaha’s digital media
business development strategy and the
Productive Technology Business Development
Division which aims to foster new commercial
businesses founded on creative, high-
productivity manufacturing.
In addition, Yamaha conducts most of its
product design in-house at Yamaha Product
Design Laboratory which holds two Design
Studios in Tokyo and London. Yamaha
continually invests in systems to fulfill its aim of
being a leader in high-quality product design
that has a fresh, cutting-edge feel to it.