Western Digital 2012 Annual Report Download - page 14

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‰WDÈXE (formerly WD S25) hard drives are designed for performance enterprise server and storage applica-
tions such as data centers and large data arrays.
Client: Desktop and Notebook PCs. Client compute products consist of hard drives and solid-state drives for desk-
top and mobile PCs. Our hard drive client compute unit shipments were 150 million, 151 million and 147 million
for 2012, 2011 and 2010, respectively. Our client compute storage products include:
‰HGST DeskstarÈ, WD Black™, WD Blue™ and WD Green™ hard drives are designed for use in desktop
PCs requiring high performance, reliability and capacity with various attributes such as low cost per gigabytes,
quiet acoustics, low power consumption and protection against shocks;
‰HGST Travelstar®, WD Black™, WD Blue™ and WD Green™ hard drives are designed for use in mobile
PCs requiring high performance, reliability and capacity with various ranges of performance and attributes
such as low power consumption for extended battery life and cooler operation, quiet acoustics and protection
against shocks;
‰WD Red™ drives are an innovative line of SATA hard drives specifically designed for home and small office
network attached storage (“NAS”) systems and optimized for energy efficiency and reliability; and
‰WD VelociRaptor®hard drives are designed for advanced single-user computing systems such as professional
workstations for video editing and CAD/CAM (computer-aided design/computer-aided manufacturing)
applications and high-end desktop PC applications including gaming, which require high performance and
high reliability.
Consumer Electronics Products. Consumer electronic products are used in consumer electronics, such as DVRs,
gaming consoles, set top boxes, camcorders and entertainment and navigation systems in automobiles. Our consumer
electronics unit shipments were 17 million, 21 million and 17 million for 2012, 2011 and 2010, respectively. Our
consumer electronics products include:
‰HGST Cinemaster®drives are designed and optimized for video streaming applications, such as set-top-boxes,
DVRs and surveillance. They are offered in both 2.5-inch and 3.5-inch form factors with a broad range of per-
formance, acoustics and power consumption characteristics;
‰HGST Endurastar®drives are optimized to provide reliable storage and features within the rigors of the automo-
tive environment, including navigation, telematics, in-car entertainment and vehicle relational management;
‰HGST iVDR®drives, or Versatile Device for removable usage, are large-capacity disk drive removable media,
in both iVDR®(Nonsecure) and iVDRS®(Secure) formats. iVDR®drives are designed to provide a standard
portable format with optional content protection for content such as movies, music and software across multi-
ple platforms; and
‰WD
®
AV drives deliver the characteristics CE manufacturers seek most, which are quiet operation, low operat-
ing temperature, low power consumption specifications, high reliability and optimized streaming capabilities.
Branded Products. Branded products consist of hard drives embedded into WD®-, HGST- and G-Technology-
branded external storage appliances with capacities ranging from 500 GB to 12 TB and using interfaces such as USB
2.0, USB 3.0, external SATA, FireWiretm and Ethernet network connections. Certain branded products models
include software that assists customers with backup, remote access and management of digital content. Branded prod-
ucts also include our home entertainment and networking products. Our branded products unit shipments were
18 million, 25 million and 21 million for 2012, 2011 and 2010, respectively. Our branded products include:
‰G-Technology drives offer a variety of desktop and mobile models specifically designed for the creative pro-
fessional with seamless integration into a MacTM environment;
‰HGST X-Series™ drives provide a high quality, reliable storage for backup and capacity expansion in both
mobile and desktop form factors;
‰WD My Passport®and WD Elementstm Portable family of storage appliances are designed for external port-
ability weighing less than one-half of a pound;
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