Washington Post 2007 Annual Report Download - page 31

commensuratewiththepercentagedeclineintheaverageweeklydomesticratebase;suchrateswereincreased
again, also by an average of approximately 5.0%.
Internationally, Newsweek is published in a Europe, Middle East and Africa edition; an Asia edition covering Japan,
Korea and south Asia; and a Latin America edition, all of which are in the English language. As of April 1, 2007,
Castelo de Pedra Editoria, LTDA, took over responsibility for the advertising, distribution and production of the Latin
America edition. Editorial copy solely of domestic interest is eliminated in the international editions and is replaced by
other international, business or national coverage primarily of interest abroad. Newsweek estimates that the combined
average weekly paid circulation for these English-language international editions of Newsweek in 2007 was
approximately 450,000 copies.
Since 1984, a section of Newsweek articles has been included in The Bulletin, an Australian weekly news magazine
that also circulates in New Zealand. Effective January 24, 2008, TheBulletinwithNewsweekceased publication; the
last issue of the magazine went on sale January 23, 2008. A Japanese-language edition of Newsweek, Newsweek
Nihon Ban, has been published in Tokyo since 1986 pursuant to an arrangement with a Japanese publishing company
that translates editorial copy, sells advertising in Japan and prints and distributes the edition. Newsweek Hankuk Pan, a
Korean-language edition of Newsweek, began publication in 1991 pursuant to a similar arrangement with a Korean
publishing company. Newsweek en Español, a Spanish-language edition of Newsweek that has been distributed in
Latin America since 1996, is currently being published under an agreement with a Mexico-based company that
translates editorial copy, prints and distributes the edition and jointly sells advertising with Newsweek. Newsweek Bil
Logha Al-Arabia, an Arabic-language edition of Newsweek, began publication in 2000 under a similar arrangement
with a Kuwaiti publishing company. Pursuant to agreements with local subsidiaries of a German publishing company,
Newsweek Polska, a Polish-language newsweekly, began publication in 2001, and Russky Newsweek, aRus-
sian-language newsweekly, began publication in 2004. In addition to containing selected stories translated from
Newsweek’s various U.S. and foreign editions, each of these magazines includes editorial content created by a staff of
local reporters and editors. Under an agreement with a Hong Kong-based publisher, Newsweek Select, a
Chinese-language magazine based primarily on selected content translated from Newsweek’s U.S. and international
editions, has been distributed in Hong Kong since 2003 and in mainland China since 2004. Newsweek estimates
that the combined average weekly paid circulation of The Bulletin insertions and the various foreign-language
international editions of Newsweek was approximately 653,500 copies in 2007.
TheonlineversionofNewsweek, which includes stories from Newsweek’s print edition as well as other material, had
been a co-branded feature on the MSNBC.com website since 2000. This feature is being produced by Wash-
ingtonpost.Newsweek Interactive, another subsidiary of the Company. Since October of 2007, Newsweek.com has
been hosted independent of MSNBC.com through WPNI, although a co-branding and traffic relationship with
MSNBC.com has continued.
Arthur Frommer’s Budget Travel magazine, another Newsweek publication, was published 10 times during 2007 and
had an average paid circulation of more than 600,000 copies. Budget Travel is headquartered in New York City and
has its own editorial staff. This magazine’s website is also produced by Washingtonpost.Newsweek Interactive.
Cable Television Operations
At the end of 2007, the Company (through its Cable ONE subsidiary) provided cable service to approximately
702,700 basic video subscribers (representing about 51% of the 1,371,000 homes passed by the systems) and had
in force approximately 223,900 subscriptions to digital video service and 341,000 subscriptions to cable modem
service. Digital video and cable modem services are each available in markets serving virtually all of Cable ONE’s
subscriber base. Among the digital video services offered by Cable ONE is the delivery of certain premium, cable
network and local over-the-air channels in HDTV.
In January 2007, Cable ONE purchased some cable systems in Idaho (near our West Valley system) which passed
11,000 homes and served 4,557 basic customers.
In December 2007, Cable ONE completed a trade of a Cable ONE Texas system (which was managed by a third
party) for cable systems in Arkansas, Texas and Missouri. The basic subscriber counts were about equal, but Cable
ONE picked up an additional 2,600 homes passed in the transaction.
The Company’s cable systems are located in 19 midwestern, southern and western states and typically serve smaller
communities. Thus, 6 of the Company’s current systems pass fewer than 10,000 dwelling units, 34 pass
10,000–50,000 dwelling units and 5 pass more than 50,000 dwelling units. The two largest clusters of systems
2007 FORM 10-K 15