Vtech 2007 Annual Report Download - page 13

Download and view the complete annual report

Please find page 13 of the 2007 Vtech annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 60

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60

VTech Holdings Ltd
Annual Report 2007 11
were added to the library, bringing it to
33 in total.
In addition to the basic V.Smile, the
range was extended in the fi nancial
year 2007 through the introduction
of two new platforms, the V.Smile
Baby Infant Development System™
(V.Smile Baby), aimed at children from
nine months to three years old and the
V.Flash Home Edutainment System™
(V.Flash), which targets those aged six
and up.
Sales of V.Smile Baby have been
particularly encouraging and in
September, it was put on the Toys “R” Us
2006 “Hot Toy” list. Sales of V.Flash
were below management expectations
due to the late launch in September
2006. Nonetheless, in October, V.Flash
was named one of the Top 12 Toys of
Christmas and Holiday 2006 by
Wal-Mart.
Development of new products and
platforms continued and they were
unveiled during the toy fairs in early 2007.
The Whiz Kid Learning System™ (Whiz
Kid), a new platform based product
that can be connected to the computer,
was introduced to capture the reading
market. Whiz Kid lets children aged
from three to six years enjoy interactive
reading and learning activities wherever
they go through a portable and touch-
sensitive stylus. Children can choose
from 40 activity pages, slide the page
into the pad and watch it come alive
with more than 120 activities.
To refresh the original V.Smile, an
enhanced console was introduced
to the trade, featuring a sing-along
microphone and a writing joystick.
Further new software titles were
unveiled, as well as two additional
accessories that connect directly to the
consoles. An interactive storybook,
the SmartBook™ uses touch pen
technology to activate animated stories
and games, while the Smart Keyboard™
offers typing and word games.
US$ million
0
ELP REVENUE
IN LAST 5 YEARS
161.9
03
281.1
05
451.7
06
570.1
07
100
200
300
400
500
600
130.7
04
Nitro Notebook Pink was included in the Toys “R” Us
“Fabulous 15 The Best of the Holiday Season” list
Eight new titles were
added to the V.Smile
software library in the
calendar year 2006,
bringing it to 33
in total.
05VtechReviewofOperations(E)1111 2007/7/511:39:14PM