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Review of Operations
VTech Holdings Ltd
Annual Report 2007
10
2.1%
US$11.9 million
Asia Pacific
45.8%
US$260.9 million
Europe
2.8%
US$16.1 million
Others
100.0%
US$570.1 million
Total
49.3%
US$281.2 million
North America
In the fi nancial year 2007, the ELP
business achieved record revenue,
which increased by 26.2% as compared
with the fi nancial year 2006 to
US$570.1 million. This was equivalent
to 39.0% of total Group revenue, as
compared with 37.5% in the previous
fi nancial year.
The growth came across the board,
with good performances from all
product ranges. The traditional ELPs
recorded higher sales growth than
the V.Smile range, mainly driven by
increased shelf space and an expanded
product portfolio.
Revenue increases were apparent in
all markets, with particularly strong
growth in North America as VTech
continued to gain shelf space in this
market. Sales from the region rose by
29.2% to US$281.2 million. In Europe,
revenue grew by 21.5% over the
previous fi nancial year to US$260.9
million and VTech maintained its
leadership position in its principal markets.
In the fi nancial year 2007, the V.Smile
range entered its third year of sales.
Sales of the basic console and software
met management expectations. In the
calendar year 2006, eight new titles
Electronic Learning Products
The ELP business achieved record
revenue in the fi nancial year 2007.
The growth came across the
board, with good performances
from all product ranges.
VTech Holdings Ltd
Annual Report 2007
10
ELP REVENUE BY REGION (2007)
Review of Operations
05VtechReviewofOperations(E)1010 2007/7/511:39:06PM