Visa 2012 Annual Report Download - page 10

Table of Contents
Our consumer credit product platforms allow our issuers to offer deferred payment and financing products that can be
customized to meet the needs of all consumer segments. Our baseline consumer credit platform is marketed to our issuers as Visa
Classic or Visa Traditional. In addition, we offer a range of premium credit platforms that enable our issuers to tailor programs to
consumers requiring higher credit lines or enhanced benefits, such as loyalty programs. Our premium consumer credit platforms
are marketed to issuers, and in some cases, to cardholders, as Visa Gold, Visa Platinum, Visa Signature, Visa Signature Preferred
and Visa Infinite.
Consumer Deposit Access
Our deposit access product platforms enable our issuers to offer consumer payment and cash access products that draw on
consumers' deposit accounts, such as checking, demand deposit or other pre-funded accounts.
Consumer Debit . Our primary consumer debit platform in the United States and many other countries uses the Visa brand
mark. Depending on local marketplace point of sale practices, Visa Debit transactions can be authenticated by a cardholder's
signature, or no signature if the transaction is for a small purchase amount, or by personal identification number, or PIN, or other
means of authentication. In the United States, in addition to the Visa debit product, we also provide the Interlink debit product
platform. Interlink is a PIN-always, single message platform generally for U.S. domestic transactions. U.S. issuers can choose to
enable Interlink as a PIN network on a Visa debit card, and U.S. merchants can choose Interlink as a PIN-always point of sale
acceptance option. Additionally, Interlink can remain as a routing alternative on both Visa and non-Visa branded debit cards. Our
clients in Asia Pacific, or AP, Latin America and Caribbean, or LAC, and Central and Eastern Europe, the Middle East and Africa, or
CEMEA, can use the Visa Electron debit platform, which requires all transactions initiated from the card to be authorized
electronically. It is primarily used by issuers offering payment programs to higher-risk client segments or in countries where
electronic authorization is less prevalent.
Prepaid. Our prepaid product platform enables issuers to offer products that access a pre-funded amount, allowing
cardholders to enjoy the convenience and security of a payment card in lieu of cash or checks. Our prepaid platform includes
general purpose reloadable, gift, travel, youth, payroll, money transfer, corporate incentive, insurance reimbursement and
government benefits cards.
Cash Access. Our clients can provide global cash access to their cardholders by issuing products accepted at Visa and PLUS
branded ATMs. Most Visa and Visa Electron branded cards offer cash access at ATMs, as well as at branches of our participating
financial institution clients. The PLUS brand may also be included on issuers' non-Visa branded cards to offer international cash
access as a complement to domestic cash access services.
Commercial
Our commercial product platforms enable small businesses, medium and large companies, and government organizations to
streamline payment processes, manage total spend, access information reporting, automate their supply chain and reduce
administrative costs.
Small Businesses . We provide tools and resources to small business owners to help them securely manage payments and
receivables through our debit, credit and acceptance solutions. Visa Business Electron is an electronic authorization platform used
in many countries outside North America.
Large and Medium Companies. The Visa Corporate platform offers payment options for business-to-business and employee
travel and entertainment charges, including cash advances, providing detailed transaction data as well as information and expense
management tools. The Visa Purchasing platform provides card and non-card electronic payment products that allow companies to
easily procure goods and services, while streamlining resource- and paper-intensive purchase order and invoice processing.
Through Syncada, our joint venture with US Bank, we market an integrated invoice processing, payment and financing platform for
financial institutions to offer to their corporate and government commercial clients around the world.
Government Organizations. In addition to the products mentioned above, we offer government organizations unique
information- and expense-management tools, employee-fraud and misuse-management tools and strategic sourcing tools for their
card programs. In certain countries, we offer specialized commercial products for specific government-sponsored programs,
typically targeting agriculture, small-business, freight or construction loan programs.
Product Platform Innovation
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