Unum 2014 Annual Report Download - page 57

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UNUM • 2014 ANNUAL REPORT 55
Sales
Year Ended December 31
(in millions of dollars and pounds) 2014 % Change 2013 % Change 2012
Sales by Product
Group Long-term Disability $57.4 13.7% $50.5 (1.4)% $51.2
Group Life 23.8 11.2 21.4 (43.7) 38.0
Supplemental 3.9 — 3.9 (20.4) 4.9
Total Sales $85.1 12.3 $75.8 (19.4) $94.1
Sales by Market Sector
Group Long-term Disability and Group Life
Core Market (< 500 lives) $42.5 9.3% $38.9 0.5% $38.7
Large Case Market 38.7 17.3 33.0 (34.7) 50.5
Subtotal 81.2 12.9 71.9 (19.4) 89.2
Supplemental 3.9 — 3.9 (20.4) 4.9
Total Sales $85.1 12.3 $75.8 (19.4) $94.1
Sales by Product
Group Long-term Disability £35.1 9.0% £32.2 (0.3)% £32.3
Group Life 14.4 5.1 13.7 (43.2) 24.1
Supplemental 2.4 (4.0) 2.5 (19.4) 3.1
Total Sales £51.9 7.2 £48.4 (18.7) £59.5
Sales by Market Sector
Group Long-term Disability and Group Life
Core Market (< 500 lives) £25.8 3.6% £24.9 2.0% £24.4
Large Case Market 23.7 12.9 21.0 (34.4) 32.0
Subtotal 49.5 7.8 45.9 (18.6) 56.4
Supplemental 2.4 (4.0) 2.5 (19.4) 3.1
Total Sales £51.9 7.2 £48.4 (18.7) £59.5
Year Ended December 31, 2014 Compared with Year Ended December 31, 2013
Sales in group long-term disability increased in 2014 compared to 2013 due to higher sales in the large case market, with an increase
in sales to new customers partially offset by lower sales to existing customers. In the group long-term disability core market, or employee
groups with fewer than 500 lives, sales declined in 2014 relative to the prior year.
Group life sales within the core market segment were higher in 2014 compared to 2013 for both new and existing customers. Group
life sales in the large case market declined in 2014 relative to the prior year due to decreased sales to existing customers, partially offset by
higher sales to new customers.
Supplemental sales were lower in 2014 compared to 2013 due primarily to lower sales in our group critical illness product line.