US Bank 2014 Annual Report Download - page 13

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11
U.S. BANCORP The power of potential
The intersection of
individuals, families,
small business
and potential
From a first checking account to a mortgage to a
retirement plan; from a small business to a growing
enterprise, U.S.Bank is often a person’s earliest,
and lifelong, partner in setting goals for the future and
building a sound financial foundation on which to grow.
CONSUMER BANKING
Belief in the future and in
themselves is a fundamental
principle that inspires individuals
and families to dream. We offer the
financial tools and information,
the services and encouragement,
and the technology and convenience
that unleash the power of people
to strive and succeed. From wallets
to wireless, from the most basic
accounts to the most innovative
new ways to bank, U.S.Bank
develops the consumer banking
products that meet changing
customer preferences and
needs — the products and systems
that ensure ease, speed and
security for the way they live today
and dream for tomorrow.
Customer convenience is paramount,
and we operate on all the platforms
where our customers expect to find
us. We had 3,176 branches at
year-end, including neighborhood
branches and locations at corporate,
hospital, supermarket and university
campuses — plus 24/7 mobile,
internet and phone banking. In 2014,
with a net 95 additions, U.S.Bank
was one of a handful of banks that
added branches during the year.
At year-end, we had 5,022 ATMs
located conveniently across our
banking footprint.