US Bank 2005 Annual Report Download - page 9

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U.S. BANCORP 7
U.S. Bank provides our wholesale banking
customers with the expert knowledge, flexible
products and comprehensive service they
need to execute their financial strategies.
Large corporations, middle market businesses,
financial institutions, private sector customers
and government entities drive growth in
our economy, and we proudly serve as
their financial partner. We’re continually
improving our lending, depository, treasury
management and other financial offerings
to exceed our wholesale banking customers’
service expectations.
Above: In 2005, U.S. Bank launched SinglePoint,
which was created from the perspective of
our wholesale banking customer.
Left: We worked closely with treasurers,
cash managers, controllers and other users
through interviews and test-runs to identify
the features and functionality most important
to them, and then incorporated that feedback
into the SinglePoint design.