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Toshiba is focusing on expanding overseas business, and in
FY2011 overseas sales reached 55% of total sales.
In the Social Infrastructure segment Toshiba Group,
including Westinghouse Electric Company, has the largest share
in the global nuclear power generation market, and also holds
top level shares in the thermal, hydro and geothermal power
generation markets, both in Japan and overseas. In the Electronic
Devices segment we have the second largest share in the global
market for NAND flash memories and discretes, and after
completing industry reorganization we are now expanding our
share in the storage products market. In the Digital Products
segment we are rapidly increasing our share of the TV market in
emerging economies by expanding the “Power TV series,”*1 a
range of “local- t” products optimized to meet regional needs.
Looking to the future, we will continue to be a true global
contender by accelerating the expansion of our businesses globally
and seeking further growth by focusing on emerging economies.
*1: TVs that enable stable viewing even in areas where signal reception is weak, and in areas where
electricity power supply is unstable
Becoming a true global contender
FY2011
Net sales ¥6.1trillion
Operating income ¥206.6billion
ROS 3.4%
FY2014
Net sales ¥7.8trillion
Operating income ¥450.0billion
ROS 5.8%
FY2011 FY2014
Overseas share of
net sales 55% 65%
Thermal power generation
(North America)
44
%
Geothermal power
generation
Nuclear power generation CT (Medical Systems)
25
%
28
%
44
%25
%
28
%
Company A
Company B
Company C
ToshibaToshiba
Others
Status and targets in each business area
Digital Products Electronic Devices
Social Infrastructure Home Appliances
Thermal power generation (steam turbines)
*4
Japan No. 1 share of 43% in coal- red power generation
North America No. 1 share (for nine consecutive years) of 44%
Nuclear power generation*5
World No. 1 share of 28%
Hydro power generation*6
World No. 1 in adjustable speed pumped-storage systems
Geothermal power generation*7
World No. 1 share of 25%
Photovoltaic power generation
*8
Japan No. 1 share of 47% in mega solar
Medical systems*9
CT: World No. 3 share; X-ray: World No. 4 share;
Diagnostic ultrasound systems: World No. 3
share (FY2010)
NAND  ash memory
World No. 2*3
World
No. 1
World
No. 3
9 consecutive
years
No. 1
World
No. 1
Storage (HDD & SDD)
Discretes
World No. 2*3
FY11 FY12 FY14
16%
15%
7%13%
21%
22%
TVs Share*2
FY11 FY14
14%
25%24% share
23%
17%
Asia
Middle East
and Africa
India
LED bulbs
Japan share
No. 2*10
Washing machines
Japan share
No. 2*11
*2: Unit basis, based on GfK data and Toshiba research *3: Net sales basis, based on Toshiba research (December 2011) *4: Capacity basis, based on Toshiba research
*5: Main contract capacity basis, based on Toshiba research *6: Delivered units basis *7: Capacity basis, based on Toshiba research *8: Unit basis *9: Net sales basis, based on Toshiba research
*10: Based on Toshiba research (2011) *11: Based on GfK data (2011)
Special Feature: Proactive Management to Make Toshiba an Even Stronger Global Contender
19
TOSHIBA Annual Report 2012