TomTom 2015 Annual Report Download - page 8

Download and view the complete annual report

Please find page 8 of the 2015 TomTom annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 129

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129

OVERVIEW
TOMTOM / ANNUAL REPORT AND ACCOUNTS 2015 / 7
DIVERSIFICATION
In the years that followed, we continued to innovate and create
new products, both in the B2C and the B2B segments.
In 2013, our consumer product portfolio was extended with
TomTom GPS sport watches, providing sport enthusiasts easy-to-
use devices on their wrist, eliminating the need for chest straps,
smartphone and wires during their workout. In 2015, the
TomTom Bandit action camera was launched, the first with a
built-in media server, making it easy to create and share videos
in a matter of minutes.
TODAY, TOMTOM'S B2C
ACTIVITIES INCLUDE PNDs,
sport watches, action cameras and
smartphone navigation applications
Over the years, we acquired a number of new businesses
including Datafactory (which formed TomTom Telematics),
Applied Generics (which formed TomTom Traffic), the
automotive engineering team from the Siemens R&D division
(which formed TomTom's Automotive business unit) and Tele
Atlas, one of the largest digital mapmaking companies in the
world (which formed TomTom Maps).
These acquisitions provided specialist data, technology,
knowledge, and resources to deliver a best-in-class navigation
and location-based experience for our customers.
Our Telematics business grew into a leading global provider of
fleet management and vehicle telematics solutions, reaching an
installed base of 605,000 vehicles at the end of 2015. Telematics
is recognised as the largest and fastest-growing telematics
provider in Europe today.
We are revolutionising the way maps are delivered, with our new
transactional mapmaking platform, that will enable near real-
time maps. With the deployment of this important technological
innovation, we are uniquely positioned to fully address the need
for highly accurate and always up-to-date maps. TomTom is
committed to using the NDS map format, which is integrated
into our navigation software on device-based and server-based
navigation applications.
The strength of our technology resulted in TomTom becoming a
key partner for important strategic collaborations for Advanced
Driver Assistance Systems (ADAS) and Autonomous Driving over
the recent years. Together with our state-of-the-art real-time
traffic information and navigation software, TomTom's products
are sold to customers across various markets, reaching over 800
million people around the world every day.
TOMTOM'S B2B
ACTIVITIES INCLUDE fleet
management solutions, embedded
navigation systems & components and
location-based solutions