Tiscali 2008 Annual Report Download - page 17

Download and view the complete annual report

Please find page 17 of the 2008 Tiscali annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 173

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147
  • 148
  • 149
  • 150
  • 151
  • 152
  • 153
  • 154
  • 155
  • 156
  • 157
  • 158
  • 159
  • 160
  • 161
  • 162
  • 163
  • 164
  • 165
  • 166
  • 167
  • 168
  • 169
  • 170
  • 171
  • 172
  • 173

16
TISCALI GROUP
Italy - ADV CAMPAIGN
“Tiscali TuttoIncluso”
(ADSL + Voice campaign launched by Tiscali Italia))
The most successful advertising campaign in 2008, produced by
subsidiary Tiscali Italy, was “Tiscali TuttoIncluso” which promoted
the dual play offer, the best package - ADSL flat + voice – with
very competitive prices.
The offer provides, for EUR 4.95 per month, 8 Mega Adsl flat + free
national calls, without the need to pay telecom Italia fixed charges.
As a reliable integrated and people oriented Tlc provider, Tiscali has
chosen again as a testimonial the hugely popular Ezio Greggio.
The TV campaign, designed by creative agency Hi!Communication
with the direction of Nick Hamm, sees Greggio as a dour admiral
of a submarine to drive clients among the sea of offers. In the
submarine there is also a young lady, the beautiful Nina Senicar,
who discovers that with “Tiscali TuttoIncluso” she can stay on
the phone with friends for hours.
The chosen media mix, Cinema-TV-Radio, allowed to reach a
Spontaneous Brand Awareness, for TLC operators, of 13% and
a Generated Brand Awareness of 66% (63% in 2007).
A strong brand