TiVo 2006 Annual Report Download - page 16

Table of Contents
Among others, we have secured U.S. registrations for the marks "TiVo," the TiVo logo, the TiVo Smile design, "WishList," "TiVo Central," "Can't
Miss TV," "Ipreview," "TiVoMatic," "TiVo, TV Your Way," "What you want, when you want it," "TiVolution," "Active Preview," Home Media Option,
"Life's too short for bad TV," "Overtime Scheduler," "Personal TV," "Primetime Anytime," TiVo Series2 (logo and text), the Jump logo, the Thumbs Up
logo, and the Thumbs Down logo. We have filed many other trademark applications covering substantially all of our trade dress, sound effects, logos, and
slogans, including: "DIRECTIVO," "Season Pass," and "See it, want it, get it." These applications are currently pending with the U.S. Patent and Trademark
Office. Additionally, we have international trademark applications pending for several of these trademarks. We have licensed the use of our name and logo to
some of our customers and consumer electronics manufacturers.
We anticipate ongoing progress in our establishment of a defensible and useful intellectual property portfolio; however, we cannot assure you that
current patents will be enforceable or our current patent applications will ever be allowed or granted. See Part I, Item 1A, "Risk Factors – Our success
depends on our ability to secure and protect our patents, trademarks, and other proprietary rights" and "Pending Intellectual Property Litigation" for additional
information concerning our intellectual property.
Privacy Policy
We have adopted a privacy policy, which we make available on our website and deliver to each new subscriber to the TiVo service. This policy was last
updated in May 2006 to cover new features that we have introduced and plan to introduce in the future. This policy explains that we collect certain types of
information such as anonymous viewing and diagnostic information, but all viewing-information that is linked or associated with an individual identity will
not be disclosed without the viewer's affirmative consent. We further give subscribers the ability to "opt-out" from the collection of anonymous viewing
information and diagnostic information log files.
We have designed a system that ensures that any viewing information transmitted from a TiVo enabled DVR is anonymous and remains unidentifiable
to a particular viewer (known as anonymous viewing information), unless that subscriber affirmatively consents to such identification before any viewing data
leaves the DVR. Anonymous viewing information is collected separately from any information that identifies a viewer personally. As a result, we may be able
to use this anonymous information to tell a broadcast or advertising client the percentage of our viewers that recorded a particular program or advertisement,
but we will not know, nor be able to tell the client, which of our viewers did so, unless a viewer decides to provide that information.
Employees
At April 3, 2007, we employed approximately 451 employees, including 48 in service operations, 246 in research and development, 44 in sales and
marketing, and 113 in general and administration. We also employ, from time to time, a number of temporary and part-time employees as well as consultants
on a contract basis. Our future success will depend in part on our ability to attract, train, retain, and motivate highly qualified employees. We may not be
successful in attracting and retaining such personnel. Our employees are not represented by a collective bargaining organization and we have never
experienced a work stoppage or strike. Our management considers employee relations to be good.
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