TeleNav 2013 Annual Report Download - page 14

Table of Contents
We have entered into service agreements with Internap Network Services Corporation, CenturyLink, formerly known as Qwest Communication
Corporation, RagingWire Enterprise Solutions, Inc., and Equinix, Inc., in connection with our data center facilities in Santa Clara, Sunnyvale and
Sacramento, California. Pursuant to the service agreements, we have leased facility space, power, cooling and Internet connectivity for a term of one
or two years, and such agreements are subject to automatic renewal.
Hosting infrastructure
. Our hosting operations incorporate industry standard hardware and software, including the Apache Tomcat open source
operating system and Oracle and MySQL databases, into a flexible, scalable architecture. Elements of our infrastructure can be replaced or added
with no interruption in service, helping to ensure that any single hardware failure will not cause a broad service outage. Our architecture enables us to
host multiple wireless carriers and millions of end users on a single server farm and is designed to use inexpensive, industry standard hardware. Our
infrastructure is also designed to support the varying needs of different wireless carriers.
Service level commitment . The combination of our hosting infrastructure and flexible architecture enables us to offer our wireless carrier
customers at least 99.9% uptime every month, excluding designated periods of maintenance. We target achieving an even higher level of service
availability. However, we have in the past and may in the future experience service outages.
Performance monitoring . We continuously monitor and optimize the performance of our SDP. We have built a custom application common
logging infrastructure that continuously records the transactional behavior of the system, which can be reviewed to address any anomalies or issues.
We have also built or licensed centralized performance consoles, automated load distribution tools and various self-diagnostic tools and programs.
We have live performance monitoring 24 hours a day, seven days a week, to promptly identify and address any technical issues.
Advertising network services
We have developed our advertising network services infrastructure with the goal of maximizing the performance of our platform. Our platform
is hosted on a highly scalable and available network provided by AWS. Our advertising platform has been designed to place significant focus on the
location of any particular unit of display advertising made available for purchase on real time bidding ad exchanges. This focus on location provides
our product with the speed and capability to more rapidly bid on the inventory that we believe is best suited for our customers' advertising inventory.
Our use of AWS provides significant flexibility with respect to service capability to meet any peaks in demand from our advertisers.
Research and development
Our research and development organization is responsible for the design, development and testing of our services and products. Our
engineering team has deep expertise and experience in GPS and wireless and connected services and we have a number of personnel with
longstanding experience with location services applications and scaling hosted service models. In addition, through our acquisition of ThinkNear and
our own internal efforts, we have developed expertise in real time bidding and advertising targeting capabilities.
Our current research and development efforts are focused on:
Our development strategy is to identify features, services and products that are, or are expected to be, needed or desired by our end users. We
also work closely with our wireless carrier customers to develop and offer service features that are attractive to their subscriber base, which are
complementary to their other offered applications, and strategies to address their need to increase subscribers and revenue.
As of June 30, 2013, our research and development team consisted of 480 people, 181 of whom are located in Sunnyvale and Culver City,
California and Boston, Massachusetts, and 297 of whom are located in Shanghai and Xi'an, China. We have been successful in creating cross border
capabilities in the United States and China for high value engineering at lower cost. Our U.S. and China research and development operations
function together on service and product development and extension
9
•
improving and expanding features, functionality and performance of our existing services;
• developing applications, services and products for new mobile phones, mobile phone operating systems and emerging wireless
network technologies, and developing our technology for automobiles, desktop computers and tablets;
•
developing key technology and content to reduce third party costs; and
•
developing innovative and engaging advertising products across our navigation solutions that allow for highly effective targeting of
end users and provide for accurate measurement of behavior.