TeleNav 2013 Annual Report Download - page 13

Table of Contents
Our proprietary technologies enable us to provide our navigation services to millions of end users, across all major mobile phone operating
systems and wireless network protocols and in cars. Our scalable navigation services include technologies that are deployed on the client and in the
back-end to deliver an integrated service. Our client technologies include a navigation and guidance engine and tools allowing us to efficiently
develop and deploy new applications to mobile phones and in cars. In addition, we have developed a cross platform framework that allows us to
extend our navigation service applications across different mobile phone operating systems more efficiently, eliminating the need for costly and time
consuming redesign and development. In Canada, end users can select a language and our client software interface and related services will be
delivered in that language over the wireless network.
Our client application development processes, which include design, porting and publication processes, allow us to extend our services
effectively and efficiently to different mobile phones across multiple mobile phone operating systems, wireless network protocols, languages and
countries. Our processes also allow us to tailor our services to different mobile phone operating systems and address different feature preferences of
our wireless carrier customers. We work with our wireless carrier customers and mobile phone manufacturers prior to launch of new devices to
ensure our end users have an easy to discover intuitive product experience.
In addition, these flexible development processes allow us to effectively customize our technology for various automotive platforms and in-car
electronic systems to meet the requirements of automobile manufacturers and OEMs for our on-board auto products.
Our back-end technologies include our Geographic Information System, or GIS, engines for local search, mobile voice recognition, geo alert
and advanced geo data aggregation, traffic and a local advertising platform. We have developed customized voice recognition technology built upon
a third party voice recognition engine to serve the specific needs of navigation services customers. We are continuing to leverage our existing back-
end technologies for deployment to the automobile manufacturer and OEM solution opportunities. We are also adapting existing technology in new
ways to expand the connectivity and service offerings for in-car experiences, including interaction between end users mobile devices and automobile
hardware such as displays, sensors and audio systems.
We have developed a mobile search technology that focuses on information with localized relevance and accuracy to address the needs of
mobile phone users and the relatively small screens of mobile phones. We have developed a proprietary GIS which provides fast route and map
generation while optimizing the route based on current traffic conditions. Because our proprietary GIS efficiently uses computing resources, these
efficiencies enable us to scale our servers more economically.
We have developed an application hosting and provisioning system that we integrate with the billing systems of our wireless carrier customers.
Our application hosting and provisioning system provides a range of billing options designed to maximize the attractiveness of our services to end
users with different payment preferences. We believe that this system allows us to deepen our relationships with our wireless carrier customers. This
system is also integrated with third party verification services to allow us to bill our end users' credit cards if a wireless carrier customer is not
involved.
Advertising Network Services
Our advertising network is a highly scalable platform for the acquisition, delivery and tracking of advertising impressions. We provide a means
by which advertisers can upload campaign materials and determine the parameters on which ads will be served, including, in particular, the distance
from their retail locations. Our platform permits us to bid on and deliver ad impressions through advertising exchanges in less than 30 milliseconds.
These real time bidding opportunities are qualified based on location and other attributes of the ad impression placement opportunity. We have
developed proprietary algorithms which allow our platform to deliver ad impressions that consumers are likely to respond to.
Infrastructure and operations
Navigation Services
Our end users rely on our services while on the road. As a result, we strive to ensure the continuous availability of our services through our high
quality hosting platform and operational excellence.
Data center facilities . We have developed our infrastructure with the goal of maximizing the availability of our applications, which are hosted
on a highly scalable and available network located in two secure third party facilities in Santa Clara and Sunnyvale, California. We have a disaster
recovery facility in Sacramento, California that is able to deploy our services to end users in the case of a prolonged outage.
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