TeleNav 2012 Annual Report Download - page 9

Table of Contents
In addition, we offer Scout for Apps, an HTML5 browser-based voice guided navigation solution for developers to include in their own
applications. This permits us to expand our user reach for advertising and marketing purposes.
End user billing and support . End users are generally billed for our services through their wireless carrier, which may offer our services on a
standalone basis or bundled with other voice and data services. The wireless carriers bill subscribers monthly. We and our wireless carrier customers
may offer subscribers a 30-day free trial for our service. We believe that the wireless carrier billing makes our services more appealing to consumers
as they are not required to pay a separate monthly charge to a different vendor. For end users who purchase our navigation services through
application stores we utilize the application store billing process. Our wireless carrier customers generally provide first level support to their
subscribers if the wireless carrier provides our services on a white label basis. We provide secondary support for issues that cannot be resolved by our
wireless carrier customers.
Platform and architecture
Our SDP and client software enable us to deliver our end user interface as well as the features and functions of our navigation services on GPS
enabled mobile phones, desktop computers, connected cars, and other GPS enabled devices.
Service delivery platform . Our SDP is a modular and scalable platform that enables us to bring different types of information together to
respond to voice or data requests by our end users. Our SDP manages different engines, such as mapping, routing, converting addresses into
geographic coordinates (known as geocoding), local searches, location specific alerts, traffic alerts, searches along the route, gas prices and weather,
as well as our proprietary account authentication system and other functionalities. Our SDP communicates with our client software in mobile phones
or other devices over our wireless carrier customers' networks. Our SDP is designed to easily add capacity for our expanding end user base through
the addition of individual service elements, such as application servers or database nodes. We have developed many proprietary technologies to
differentiate our navigation service offerings. For example, our routing engine produces fast and accurate results, our content search engine and
address capture engine provide end users with accurate and relevant results, and we provide voice activated search and address input that is
customized for street names.
In addition, our SDP has the following advantages that further strengthen our position in the location services industry:
Tight integration with many wireless carrier networks . Our SDP allows us to operate effectively with the networks of our wireless carrier
customers, minimize downtime and achieve efficient server load balancing. Our SDP is integrated with our wireless carrier customers' back-end
systems, such as billing and authentication, permitting rapid end user verification and improved response times. For example, we maintain a
dedicated connection from our data center to one of our wireless carrier customers' data centers, which enables a faster, superior service.
Integration with a large number of third party content providers . Our SDP is integrated with many third party content providers through our
proprietary applications. This integration facilitates a high quality end user experience by enabling the delivery of rich local information and more
accurate search results by removing duplicate and conflicting data, and providing
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Core functions: Enhanced connected features:
• voice-guided turn by turn directions with updated maps;
• 3D moving maps;
• automatic rerouting for missed turns;
• over 18 million searchable POIs in North America, including
restaurants, hotels, ATMs, airports and gas stations;
• search along route; and
• integration with contacts and calendar.
• multi-route capability;
• one-box search;
• real time traffic, gas prices and weather information;
• voice recognition for address input and local business and
POI searches;
• traffic optimized routing, intelligent one-click navigation
rerouting and updated estimated time of arrival based on current
traffic flow;
• POI reviews, including end user generated reviews and POI
review sharing;
• real time traffic alerts specific to a chosen route;
• preplanned routes through our website that can be saved,
downloaded to mobile phones and accessed with a one-click
routing function; and
• address sharing.