TeleNav 2010 Annual Report Download - page 9

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Our MRM solutions allow enterprises to monitor and manage mobile workforces and assets by using our
LBS platform to track job status and the location of workers, field assets and equipment. TeleNav Track enables
two-way data communications between an enterprise’s back-end systems and its mobile workforces, providing
more effective and efficient management of assignments. Workers in the field using TeleNav Track can easily
transmit information wirelessly to the enterprise’s back-end systems via our customizable workflow and flexible
forms from their mobile phones. Key features and functions of our MRM solutions include:
• voice guided, turn by turn directions to efficiently navigate workers to their destinations;
• real time and historical reports of the location of the mobile workforce and routes taken and transit
times as compared to optimal routes and ideal transit times;
• updated job status information to improve efficiency and productivity in connection with assignments;
• automatic alerts when workers or vehicles enter or exit a specific area, have stopped or are speeding;
• customizable wireless forms to capture field information and improve communication, including job
details, signatures and barcode scans;
• wireless timecards to improve payroll accuracy and workforce time and attendance; and
• integration with an enterprise’s back-end systems and applications, such as accounting, billing and
dispatching applications that together support business process mobilization through the movement of
real time information.
In-dash navigation. We have been working with certain original equipment manufacturers, or OEMs, and
automobile manufacturers to provide our mobile navigation services through connected in-dash systems. Our
technology powers an in-dash navigation service that provides accurate, easy to use, updated and connected real
time LBS to drivers at a low cost, unlike most other in-dash navigation systems currently available. Our first
in-dash navigation service is available as a premium option in the 2010 Ford Focus and Taurus models sold in
North America today. By combining Microsoft’s SYNC and other connected technologies with our GPS
Navigator in these vehicles, drivers are able to utilize their car’s existing radio screen and speaker system in
conjunction with their mobile phone to utilize our LBS. In January 2010, Ford announced the next generation
Ford SYNC platform known as MyFord Touch. This new generation will include our GPS Navigation software
in an onboard configuration which will leverage the infotainment and telematics system in the vehicle. Ford
began shipping this product in certain vehicles with the 2011 model year in July.
We are also developing an in-dash navigation service that will incorporate our navigation software loaded in
the vehicle and a connected service to deliver real time traffic information, gas prices and frequently updated
maps. We intend to leverage our established LBS platform, large end user base and real time content, including
user generated content, to provide rich in-dash navigation features and functions and enhance the end user
experience. We expect this service to be available in the U.S. market in certain 2011 model cars.
Other LBS solutions. We are also developing other LBS solutions with new technologies, business models
and distribution channels in our current LBS market segment and adjacent segments. The following are some of
the initiatives we are undertaking:
Location based mobile advertising. In fiscal 2010, we launched mobile location based advertising services
that deliver location based and time sensitive mobile advertising with features such as location specific sponsored
listings, content, coupons and dining menus. We currently provide mobile search based advertising for our key
wireless carrier partners, including Sprint, AT&T and T-Mobile. We expect to integrate a restaurant reservation
service through OpenTable into our navigation service for Sprint and AT&T in the current fiscal quarter.
Social networking LBS applications. We are exploring various social networking LBS applications. We
have previously released products in this area and anticipate continued product releases.
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