SanDisk 2012 Annual Report Download - page 111

This is a TAB type table. Insert
conts here. Annual Report
•USB Flash Drives. Our USB flash drives provide the user with the ability to carry files and application
software in a portable format. Our USB flash drives are used in the computing and consumer markets,
and are designed for high-performance and reliability. Our professional and enterprise lines of USB
flash drives are marketed to the corporate user and are specifically designed to support secure,
authorized access to corporate information.
•Solid State Drives. We offer SSDs for the client computing and enterprise data center markets. Client
computing encompasses desktop computers, notebook computers, tablets and other computing devices.
Our client SSDs are used in client computing devices and can be used in a stand-alone configuration, in
lieu of a hard drive, or in a dual-drive configuration in conjunction with a hard drive. Our client SSDs
include removable and embedded drives and custom form factors. Our enterprise SSDs are used for
high-performance data storage and to accelerate enterprise application performance. We also provide
enterprise software solutions designed to improve performance of SSDs in traditional and virtualized
environments, as well as in mass storage and cache acceleration configurations.
•Digital Media Players. Sansa®is our branded line of flash-based digital media players for the audio
and video player market. Many of our Sansa models offer a removable card slot for storage capacity
expansion and easy transportability of content between devices. Our Sansa line of products includes
features such as FM radio, voice recording and support for a variety of audio and video download and
subscription services.
•Wafers and Components. We sell raw memory wafers and memory components to customers who
package the memory under their own brands or embed the memory in other products.
Our Primary End Markets
Our products are sold to three primary large end markets:
•Mobile. We provide embedded and removable storage for mobile devices. We are a leading supplier of
microSD removable storage cards and embedded products, such as iNAND, for use in phones, tablets
and other mobile devices. Multimedia features in mobile devices, such as high-definition, or HD,
videos, full length feature films and games, as well as native and downloaded applications have driven
significantly increased demand for flash storage in these devices.
•Consumer Electronics. We provide flash storage solutions to multiple consumer markets, including
imaging, USB drives, gaming, audio/video and GPS. Flash storage solutions are used in digital cameras
to store images, in solid-state digital camcorders to store video and in many other devices to store
digital data. Portable game devices now include advanced features that require high-capacity memory
storage cards and we offer cards that are specifically packaged for the gaming market. We also sell a
line of digital media players with both embedded and removable memory under our Sansa brand with
varying combinations of audio and video capabilities. Primary removable card formats for consumer
devices include CompactFlash, SD and microSD. USB flash drives allow consumers to store and
transfer files, pictures and music on keychain-sized devices.
•Computing. We provide multiple flash storage devices and solutions for the computing market. We
provide SATA SSDs for the client computing market, which encompasses tablets, notebooks, thin-and-
light laptops and desktop computers. We also provide enterprise SSDs that are designed for mission
critical environments and include solutions optimized for storage in write intensive, read intensive and
mixed use applications. These enterprise SSDs include SAS SSDs for enterprise storage systems, as
well as PCIe SSDs, which are designed to accelerate input/output in application servers. In addition, we
believe that SSDs will be the fastest growing NAND flash memory end market over the next several
years as SSDs increasingly replace hard disk drives in a variety of computing solutions.
5