SanDisk 2010 Annual Report Download - page 140

than 30 years of financial management experience, including serving as Senior Vice President and Chief
Financial Officer of Palm, Inc., a provider of handheld computing and communications solutions, from
September 1999 until June 2004. Prior to Palm, Inc., Ms. Bruner held financial management positions with 3Com
Corporation, Ridge Computers and Hewlett-Packard Company. Since January 2009, Ms. Bruner has served on
the board of directors and the audit committee of Brocade Communications Systems, Inc. Ms. Bruner holds a
B.A. degree in Economics from the University of California, Los Angeles and an M.B.A. degree from Santa
Clara University.
Yoram Cedar has been our Executive Vice President and Chief Technology Officer since October 2010. He
has previously served as our Executive Vice President of OEM Business and Corporate Engineering, Executive
Vice President of Mobile Business and Corporate Engineering and Senior Vice President of Engineering and
Emerging Market Business Development. Mr. Cedar began his career at SanDisk in 1998 when he joined as Vice
President of Systems Engineering. He has more than 30 years of experience in managing large Mobile and OEM
businesses as well as design and engineering management of electronic systems, product definition, marketing
and development of removable and embedded flash-based semiconductors. Prior to SanDisk, he was Vice
President of New Business Development at Waferscale Integration, Inc. Mr. Cedar earned B.S. and M.S. degrees
in Electrical Engineering and Computer Architecture from Technion, Israel Institute of Technology, Haifa, Israel.
Jim Brelsford has been our Chief Legal Officer and Senior Vice President of IP Licensing since
January 2010. He joined us in August 2007 as Senior Vice President and General Counsel. Before joining us, he
was Executive Vice President of Business and Corporate Development, and prior to that, General Counsel, at
Hands-On-Mobile, Inc. Previously, Mr. Brelsford was a partner with Jones Day, Perkins Coie, and Steinhart &
Falconer. Mr. Brelsford holds a B.A. degree in political science from the University of Alaska and a J.D. degree
from the University of California, Davis.
Sumit Sadana has been our Senior Vice President and Chief Strategy Officer since April 2010. Previously,
he was President of Sunrise Capital LLC. Prior to that, Mr. Sadana was Senior Vice President of Strategy and
Business Development as well as Chief Technology Officer at Freescale Semiconductor. He started his career at
International Business Machines Corporation where he held several hardware design, software development,
operations, strategic planning, business development and general management roles. Mr. Sadana holds a B.S.
degree in Electrical Engineering from the Indian Institute of Technology (IIT), Kharagpur and a M.S. degree in
Electrical Engineering from Stanford University. He is currently on the board of directors for The Miracle
Foundation.
ITEM 1A. RISK FACTORS
Our operating results may fluctuate significantly, which may adversely affect our financial condition and
our stock price. Our quarterly and annual operating results have fluctuated significantly in the past and we expect
that they will continue to fluctuate in the future. Our results of operations are subject to fluctuations and other
risks, including, among others:
• competitive pricing pressures, resulting in lower average selling prices and lower or negative product
gross margins;
• unpredictable or changing demand for our products, particularly for certain form factors or capacities,
or the mix of X2 and X3;
• expansion of industry supply, including low-grade supply useable in limited markets, creating excess
market supply, causing our average selling prices to decline faster than our costs;
• excess captive memory output or capacity which could result in write-downs for excess inventory,
lower of cost or market charges, fixed costs associated with under-utilized capacity, or other
consequences;
• increased memory component and other costs as a result of currency exchange rate fluctuations to the
U.S. dollar, particularly with respect to the Japanese yen;
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