Ricoh 2011 Annual Report Download - page 24

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ANNUAL REPORT 201123
Sustainability Ricoh helps customers reduce their environmental impact
and thereby improve the sustainability of their operations.
Value 3
Customers’ reliable partner in
reducing environmental footprint.
“Resource-recirculating eco
packaging”: No need to use
cardboard boxes
To reduce packaging materials
usage, Ricoh copiers and other
products are shipped in reusable
resin-based packaging.
Latest environmental technologies
Aiming to help reduce customers’ environmental impact, Ricoh
has developed various technologies, such as Quick Start-
Up (enabling copiers to recover quickly from energy-saving
mode), color PxP toner (achieving higher image quality and
lower energy consumption through lower fusing temperatures),
“Scan-to-Folder” (eliminating unnecessary output), paperless
fax, and many others.
Recirculating resources
through the recycling of
components and the sale of
recycled copiers
Since early 1990s, Ricoh has collected
used copiers, printers, toner cartridges
from the market and returned them to
the market by reusing and recycling
components and remanufacturing
recycled copiers.
Using environmentally friendly biomass-based materials
Biomass resins have been receiving growing attention because
they are renewable. Ricoh has adopted biomass components (50%
biomass content) in its copiers. In 2009, Ricoh was also a pioneer
in launching the world’s first biomass toners on the market.
Marketing Sustainability
Examples of TGOS
imagio MP C3500RC
Creating Customer Value
Kraft Foods Inc.
Working with Ricoh, Kraft Foods has reduced its print costs by some 30% by consolidating and centrally managing its output
devices. In addition, the company’s printing-related environmental impact has been slashed substantially. Such great
achievements were brought about by the change in not only their output fleet but also employees’ environmental consciousness.
Success story
Total Green Office Solution (TGOS): Creating an environmentally friendly office
Eco solutions business: Making proposals for saving energy across
office operations
Ricoh’s TGOS provides continuous support for customers’ efforts to reduce environmental impact through the entire lifecycle of
their office products. Drawing on its abundant know-how, Ricoh proposes appropriate solutions for each customer activity, i.e.,
purchasing, use and returning for recycling.
Ricoh launched its eco solutions business with the sales of light-emitting
diode (LED) illumination products in July 2011. Through the new business,
we will help customers reduce the environmental impact of their entire office
operations, not limited to imaging devices but including IT infrastructure,
lighting, and many others.